Nikon Middle East today highlighted its commitment to wireless connectivity in Digital SLR cameras, 
on the back of a hugely successful 2013, which has seen the company achieve pole position in market share in the Middle East and Africa region.
Takashi Yoshida, Managing Director Nikon MEA, said: “Nikon has been growing steadily in region, with business doubling in the past three years. From August 2013 onwards, we have achieved No. 1 market share in value of digital cameras, which include both DSLRs and point-and-shoot cameras. We’re very proud of reaching this milestone, and look forward to keeping up the momentum in 2014.”
According to Narendra Menon, Regional Head Sales and Marketing, Nikon MEA, retailers are increasingly concentrating on the DSLR segment as an area of high growth. “The popularity of DSLRs is increasing on the back of their affordability, compact size and superior-quality pictures when compared for point-and-shoot cameras,” he explains, “In addition to the cameras, retailers also view lenses and other accessories as fast-growing sections with rising demand.”
The boom in DSLR demand has contributed to Nikon’s rapid growth, and the company is capitalizing on this interest through their Nikon School program. The school provides free classes and workshops to help people enhance their photography skills, with sessions emphasizing the advantage of capturing high-quality images and exploring one’s capability to make art out of light.
Nikon views Wi-Fi as a major trend going into 2014, and anticipates cameras such as the D5300 to appeal to customers in the region. The D5300 is Nikon’s first entry-level DX-format digital SLR camera, with Wi-Fi and GPS functions incorporated within the camera itself, enabling photographers to share photos directly within seconds. Entry level photographers need not to worry, as this camera is the ideal transition to Digital SLRs with an automatic mode as well as several scene modes suitable for various activities and occasions.
The D5300 also simplifies other aspects of photography; it has a new EXPEED 4 processor, which allows post production of photos to be done on the camera without needing to be downloaded into the desktop, thus saving time and cost.
“Nikon is known for producing the highest quality cameras to capture long-lasting memories,” commented Menon. “The D5300 is a camera that offers superior quality photos matched with convenience. It is the perfect modern day camera for anyone, whether a family who simply want to snap stunning images or teenagers who can enjoy a professional camera without worrying about the cost.”
Nikon is showcasing the real-time sharing capability of the D5300 at a multimedia heart-shaped display at the Dubai Mall. The rotating multimedia heart is the first of its kind in Dubai, and made up of a complex 3D arrangement of monitors in a heart shape.
The showcase will run from January 12-22, enabling people to take photos with the D5300 and upload them on to the screens. The images will be displayed across the 100+ screens making up the heart-shaped display, with an opportunity for participants to share their pictures on social media platforms and take home photo souvenirs.
The Nikon D5300 is available in three colours (Black, Red and Gray) at the suggested retail price (SRP) of AED 3,999.
