Home » Eugizmo to Bring its Range of Innovative Products to DISTREE 2017

Eugizmo to Bring its Range of Innovative Products to DISTREE 2017

Jihad Y. Youssef, the BDM Director for MEA at Eugizmo Technology Ltd, speaks to Review Central about the company’s participation at DISTREE this year

What trends have you seen in the regional IT and consumer electronics market?
MEA region is a very high populated market and will keep showing a very good growth both in volume and value. However, the region anticipates a fast changes in consumer electronics trend were consumers are aiming to see new players with more competitive solutions and not depending on the traditional brands ,these changes will make a strong hot spot for the industry.

How important is an event such as DISTREE for your overall regional strategy?
DISTREE is a very important event to attend where professional retailers meet potential vendors and discuss business opportunities in a professional and friendly business environment. We are looking forward to introduce Eugizmo brand to the retail industry in the region.

We expect to have positive answers as we are confident that Eugizmo develop and create innovative yet uncomplicated, trouble-free and straight-forward smart electronic products and peripherals. Our products are up-to-speed with the fast-moving pace of technology to improve consumers’ lives at the highest possible level of satisfaction and excellence.

What factors according to you are driving the IT and CE market in the region?
The governments in the region keep investing in education, healthcare, travel, and so on, which will reflect in positive results to the private sectors and CE market. MENA countries and territories include about 7.7 percent of the world’s population and is growing fast. However, the development in the region has fallen short, when compared with the population growth.

Which industry sectors are the most upcoming for the kind of solutions and products you deal in?
Smart and home solutions will have more presence in the market, Mobile industry is another anticipated sector to show more players in this industry which will lead to more accessories and peripherals product mix. More advanced wearable with different technology to improve consumer lifestyle. Universal docking stations with new connectivities such as type-c will show bigger presence in the IT industry.

How important is Africa for your overall business and channel strategy?
Africa is very important market for all sectors we thrive to expand our business to Africa and build business with channel partners. It’s very challenging due to the vast market size , different rules and regulations, currency devaluations and many other factors but we are committed to establish our business there and we always looking for ways to expand our presence to different countries in entire Africa.

What is your theme for participation at DISTREE this year?
We constantly thrive to be the world’s leading technology product developer and solution provider. To achieve this we remain focused, look ahead, identify and understand the trends that will shape the future of technology and accordingly respond rapidly to provide people with the best products and practical solutions.

Do you plan to launch new products and solutions at the event this year?
Of course Eugizmo product portfolio consist of over 100 SKU from 5 different categories, Audio, Power, Connect, Car, Photography, in each category we are adding new models in an average of 5 new SKU each month. We are very much selective and we chose the product after a long market study to make sure the item selected will be a hot selling and will have an excellent return to the retailers and best value for the consumer. A unique universal docking station with multiple functions will launch during DISTREE in addition to other products related to Power banks and Audio.

Are you actively looking for channel partners in the region?
We are a new brand for MEA region and we are looking forward finding the right partners in this region and to grow business together. We are confident that retail stores directors will find Eugizmo a good and reliable brand and will add value to their stores.

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