Review Central peaks to Nick Jheng, the Sales Account Manager at Synology about its products and regional market trends
What sort of market do you see for NAS drives in the region?
Data storage is a universal need for both personal users and enterprise users. So, it’s not limited to a certain market segment; whether it’s retail, hospitality, education, public sectors – they all will have storage needs. Data storage is the core value of Synology NAS. There are more value-added services that can also meet individual users and SMBs to the various needs of enterprises. In the Middle East, most of our local customers are focused on small and medium enterprises. The main reason is that Synology NAS provides not only storage, but also other business-related rich applications. Overall, we have built an all-in-one server, that is reliable, stable and cost effective.
With the increased uptake of cloud storage in the region, do you believe there still is a market for NAS solutions?
Cloud storage provide more flexibility and cost effectiveness compared to traditional storage solutions like tape, SAN storage; etc. It can be mainly separated into public cloud and private cloud. The advantage of adopting the public cloud is the maintenance and implementation of hardware facilities. However, it is often confronted with data privacy and security issues. On the other side, people often think of NAS as private cloud solution; but Synology provides much more than that. We help our customers build hybrid cloud solutions.
These solutions do not only give them total control over their data and privileges. They also integrate almost all common public cloud services into our platform to offer more flexible choices and management for data storage so that our users can enjoy the advantages from both types of storage solutions. So yes overall, I believe that there still is a market that we can fulfill with our NAS solutions.
What sort of value proposition does a NAS solution offer in terms of personal cloud?
It must still be data privacy and data resilience. Moreover, NAS can be your centralized data management system for all kinds of devices, including the USB external storage you’re still using, PC, mobile and public cloud services.
How does Synology plan to stand out from the crowd when it comes to user interfaces and possibility of installing apps over your DiskStation Manager?
When using DiskStation Manager (DSM), which is the operating system of Synology NAS, you will find that our user experience is simple and intuitive, just like modern day operating systems such as windows for PC and iOS for Mac users. I believe people all are familiar with the term app store. DSM includes Synology’s own app store called package center which gives you the freedom to install apps that you desire. We have a wide selection ranging from office applications, video and multimedia packages to backup and data protection solutions.
What did you showcase at your the Solution Day which recently concluded?
There are some of our high end new products like the our first all flash storage FS3017, the first 3U model RS4017xs+ and the petabyte storage solution RS18017xs+. We also showcased our brand new 5 and 8 bay products, DS1517+ and DS1817+. Finally, we showcased Synology software solutions for Business End Point Protection and Disaster Recovery.
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