Musafir.com, UAE’s first home grown, premium-experience travel website, has announced today the launch of its new Arabic app. The app is set to launch immediately on iOS and Android platforms.
The app offers a range of innovative features allowing customers to personalise their travel experience. These include a sub-second search on flights, express checkouts without having to fill in credit card details repeatedly, e-visa application services, holiday and hotel bookings, as well as advanced search filters such as destinations with halal food offerings.
The announcement comes at a time when smartphone penetration is reaching new record levels across the region. According to a recent report by PwC titled “Global Megatrends and their impact on the Middle East’s travel and tourism industry”, smartphone penetration across the GCC is among the highest in the world, reaching 78% in the UAE and 77% in Saudi Arabia.
Albert Dias, Chief Technology Officer, Musafir.com says, “At Musafir.com, innovation is at the heart of what we do as a business and what our customers have come to expect from us. And, with the region steadily advancing towards the digitization of the travel and tourism industry, we must ensure that our products respond to evolving customer demands. The new Arabic mobile app will give our customers more control over the travel booking process, allowing them to manage and complete their trips anytime and anywhere.”