Huawei has launched the Mate 10 Pro in the Middle East and Africa region. The phone features Kirin 970, the world’s first smartphone chipset with a dedicated Neural Network Processing Unit. Commenting on the launch of the flagship Huawei Mate 10 Pro in the region, Gene Jiao, President of Huawei CBG, Middle East and Africa said: “Consumers in the Middle East and Africa are early adopters of innovative, cutting-edge and advanced technologies. The use of AI in the Huawei Mate 10 Pro is a big draw for users who want to live an intelligent experience everyday and entrust their smartphones to deliver seamless solutions. With intelligent power, intelligent speed and an intelligent camera, the Mate 10 Pro breaks through boundaries of performance, speed, power, connectivity and ultimately transforms the human-to-machine relationship.”
Available in three colours, the Mate 10 Pro 128 GB comes in Mocha Brown, Titanium Gray and Midnight Blue. The phone is priced at AED 2,999. Mate 10 PRO will be available for purchase at the Huawei brand store located on level 2 at the Dubai Mall and across leading retailers from 24th November. In addition, consumers can buy it directly on 21st November only between 8PM to 10 PM from Huawei store in Dubai Mall in a limited quantity, before it hits the stores officially on 24th November.
Huawei CBG has partnered with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to their users. The Mate 10 Pro has Dubai Font embedded into it. Dubai Font has been designed for more than 180 countries and in 23 languages integrating Arabic and Latin typefaces.
The phone features a new Leica Dual camera with SUMMILUX-H lenses, with the world’s largest smartphone aperture of f/1.6 aperture to capture more light in low-light conditions. The sophisticated hardware is accompanied by intelligent software, making the Mate 10 Pro the first intelligent photography smartphone in the world.
The intelligent camera takes away the work of adjusting settings away from users by analyzing its environment and making intelligent choices to adapt to settings. AI-powered Real-Time Scene, Object Recognition with Real-Time Auto Settings and Optical Image Stabilization (OIS), enables the camera to automatically choose and adjust settings to help users capture better photographs in a range of different environments.
Powered by Kirin 970’s dual ISP and Snapshot with AI Motion Detection, Mate 10 Pro users can capture wonderful action moments of children running or playing sports. The camera captures a detailed AI-powered Bokeh Effect for a more natural and detailed transition between background and subject, while the AI-powered Digital Zoom of up to 6x to 10x brings far-off text into clearer focus. Driven by laser focus, phase detection, depth and contrast focus, the powerful zoom also enables zero-lag photography.
The Mate 10 Pro allows for full day use with the 4000mAh battery. Powered with Huawei SuperCharge technology, the Mate 10 Pro supports 4.5V/5A low-voltage fast charging. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. According to Huawei, the battery remains at a low temperature during fast charging to ensure safety.
The Mate 10 Pro comes with Mate 10 Care offer that includes an initial 6 months screen damage warranty service available at all Huawei Service centers across the UAE. Mate 10 Care program also includes one-time free engraving service and device sanitizing.