Home » OPPO launches AI powered selfie smartphone

OPPO launches AI powered selfie smartphone

OPPO announced the launch of their latest Selfie expert smartphone, the F7, which comes with super full screen, glossy design and is also powered by Artificial Intelligence (AI) to offer consumers a better user experience.

Priced at AED 1249, the OPPO F7 is equipped with 4GB RAM and 64 GB ROM will be available on all online and major retail stores in Solar Red, Moonlight Silver and Diamond Black. While, 128GB edition of OPPO F7 comes in Solar Red and Diamond Black color only and is priced at AED 1599.“Our focus has always been on bringing the best photography and selfie experience to the Middle East consumers. We have been leading the selfie industry in the Middle East market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F7 here, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market.” said Andy Shi, Manager Director of OPPO Africa and Middle East.

F7 is the first smartphone equipped with a 25 MP selfie camera in the industry and also the first phone using Sony 576 Sensor with a HDR (High Dynamic Range) function in hardware (Sensor HDR).

Because the HDR is in hardware, users can get exactly the same photos as what they see in the preview. Also thank to Sensor HDR, real-time adjustment will be initialized every time the light condition is changing thus helps the selfie camera capture more details for better imaging effect.  Even in backlight condition, person and the background will look clear and detailed.

The latest F7 has second-generation AI beautification technology– AI Beauty 2.0 that pushes the envelope on selfie photography even further and it has 3 main upgrades:

The AI Beauty 2.0 scans 296 facial recognition points which include arm and neck based on a person’s age, gender, skin color and skin type. It is 20% improvement from the predecessor F5 allowing for a more precise and accurate facial recognition capability.

F7’s AI Beauty 2.0 now has 8 million beautification solutions from global users compared to only 2 million in the F5. Having such a big database means it can intelligently provide the most suitable beautification for each people.

AI Beauty 2.0 also creates a unique algorithm for various facial zones such as eyes, noses, cheeks and forehead. With the enhanced facial beautification, user’s skin appears more moisturized and eyes are shinier with minimal shadow between the nose bridge. This makes the face naturally beautiful.
AI Beauty 2.0 also specifically optimize beautification for group selfies and it provides different beautification for the various people in one frame. It supports a maximum of 4 people. The AI beautification learns constantly user’s editing habits and create customized beautification solution for this user. The more selfies user edit, the more AI learns and the more customized AI selfies it creates.

Interesting features like vivid mode and AR stickers are also built into the AI Beauty 2.0. Vivid Mode gives the user the opportunity to play with an enhanced background color saturation but still remain a nature face. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.

The design of F7 follows unique color aesthetics of OPPO which integrate young and fashionable elements. Users have three different color choices to suit their personality – Solar Red and Moonlight Silver, and special Diamond Black edition. The F7 also offers greater integrity of glassy materials. It shines with different light refractions, allowing the imagination of our users to go wild.

F7 has also been equipped with a 3400 mAh power cell. According to simulated test in the lab, users can keep listen to music uninterruptedly for more than 33.5 hours, watching videos for 13.4 hours and playing games for 8.3 hours.

Besides long battery endurance, F7 also utilizes a smart AI battery management system that prevents unnecessary drainage. The AI manager will learn and establish the user’s usage patterns and habits over time, and eventually manages power for optimal use.

The F7 comes with a brand-new, very much enhanced ColorOS 5.0. It is based on the Android 8.1 and has AI inbuilt into it. It comes with a brand-new design that is easy on the eyes and it also strengthened safety feature with Safe box, app hiding and various unlock ways.

 

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