Sony continues to push the boundaries of digital innovation, and has picked up 17 accolades at this year’s edition of the Red Dot Award: Product Design for its superb product design across various product categories, including wireless earphones, in-ear headphones and digital cameras, among others.
The Red Dot Award is a leading international design competition for product design, communication design and design concepts. The BRAVIA AF8 Series was among several other products that earned the highest distinction, the Red Dot: Best of the Best Award. The awards jury highlighted the series’ simple aesthetic and integrated design that matched the sophisticated technology inside.
Fumiatsu Hirai, Managing Director, Sony Middle East and Africa said “Sony products have been recognised internationally for their innovative technology and top notch design and functionality. We are proud to be consistently recognised by the Red Dot Award over the years and this serves as a testament to our commitment to provide the best experience for our users. We thank the jurors for recognising the BRAVIA AF8 series as one of the ‘Best of the Best’, as it offers an uncompromisingly clear form paired with state-of-the-art technology for breath-taking visual and acoustic experiences.”
Other products from Sony’s stable that won Red Dot Award were Wireless Headphones WF-1000X, Wireless Headphones WI-1000X, and Digital Still Camera DSC-RX0.