AOC and Philips brand of monitors expand its reach in Egypt

Displays News

AOC and Philips brand of monitors today announced the appointment of their new authorized distributor, East Asia for Computer Systems to further strengthen its grip on Egyptian market.

TPV is one of the biggest manufacturer of display solutions in the world, and the company behind AOC and Philips brands of monitors will now offer the widest range of monitors to the consumers in the fast growing ICT market in Egypt.

According to the recent announcement by the Egypt’s Ministry of Planning, Follow-up and Administrative Reform, “The ICT sector achieved a growth rate of about 16.4%, the highest at the level of the State’s sectors, and its contribution to GDP is about 8%, according to the economic performance indicators for the second quarter of the current fiscal year 2018-2019.”

Sameh Gamal, Business Development Manager for MEA at TPV Gulf said “The partnership with East Asia for Computer Systems will allow us to leverage the strengths of both the brands to improve our market position and also enables us to focus on expanding market leadership position across industry verticals in Egypt. Backed by the widest product portfolio of display solutions coupled with our channel friendly partner programme we are sure that this partnership will drive the growth for both AOC and Philips to next level.”

Commenting on the new partnership, Hany Mahmoud Salim Abed, partner at East Asia for Computer Systems said, “We are confident that with two of the world’s leading brands, Philips and AOC in our portfolio, we will be able to provide the widest range of innovative and best value display technology display solutions to our customers spread across the country including Cairo, Alexandria Delta and Upper Egypt.”

Ahmed Saeed Gaber Radwan from East Asia for Computer Systems said “With our rich experience, loyal channel and customer case, we are looking to forge an strong partnership that will lead to a sustainable business model for both of us. And, with addition of AOC & Philips to our product portfolio, we are optimistic to increase our sellout opportunities in all the market channels.”