Sony Middle East & Africa announced that the highly renowned Technical Image Press Association (TIPA) has once again recognized Sony’s innovation and performance in the digital imaging industry, with a total of four TIPA awards. These include the much anticipated “Best Photo Innovation” for Real Time Tracking Technology, which features in many models across the digital imaging range.
The following Sony products won awards:
• BEST PHOTO INNOVATION: Real-Time Tracking Technology
• BEST FULL FRAME PROFESSIONAL CAMERA: α7R IV
• BEST APS-C CAMERA EXPERT: α6600
• BEST EXPERT COMPACT CAMERA: RX100 VII
The TIPA World Awards serve as an important benchmark and guide for consumers in making their purchasing decisions. Commenting on the wins, Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa, said: “We are delighted to win these prestigious accolades from TIPA, cementing Sony’s leadership position in digital imaging solutions in the region. This recognition and the strong demand from professional photographers and photo enthusiasts for these cameras is our ultimate seal of approval and inspires us to continue to grow. Our four TIPA World Awards are a testament to Sony’s innovative technology in digital imaging.”
