Cognitive Processor XR

Sony’s BRAVIA XR TV with cognitive processor redefines immersive experience

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks t...[Read More]

Sony MEA launches the BRAVIA XR TV with Cognitive Processor in the UAE

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks t...[Read More]

Sony MEA launches the BRAVIA XR series Z9J 8K LED, A90J OLED, and A80J OLED TVs in UAE

Sony Middle East & Africa has officially announced the new BRAVIA XR series televisions, including the MASTER Series Z9J 8K LED and A90J...[Read More]

Sony launches the BRAVIA XR 8K LED, 4K OLED and 4K LED models, features the new Cognitive Processor XR

Sony Electronics today has officially launched its newest BRAVIA XR televisions, which include the MASTER Series Z9J 8K LED and A90J OLED as...[Read More]