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Sony MEA introduces latest G Series CFexpress memory cards

Sony Middle East and Africa announced the new CEB-G480T and CEB-G240T, the newest additions to the G Series CFexpress Type B Memory Card. With these newest large-capacity, high-speed cards, creators n...

Sony releases new compact, large aperture F2.8 G lens

Sony Middle East and Africa announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum apertu...

Sony launches the SRS-XV500 party speaker in the UAE

Sony Middle East and Africa today announced the launch of the new SRS-XV500, a speaker to help people party louder for longer, anywhere. This speaker packs powerful sound, built-in lighting and a long...

Sony to host the Creators Convention in Dubai

Sony Middle East and Africa will roll out the red carpet on 16 December for content creators and photographers from UAE to an electrifying day at the Creators Convention. At this event hosted at Garag...

Sony MEA announces the FE 300mm F2.8 GM OSS G Master lens in the UAE

Sony Middle East and Africa is pleased to announce the release of the world’s lightest[i] 300 mm telephoto prime lens G Master™ FE 300mm F2.8 GM OSS, a 35 mm full-frame α™ (Alpha™) E-mount lens (produ...

Sony MEA launches the Alpha 9 III full-frame camera with global shutter system

Sony Middle East and Africa has introduced the groundbreaking new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor for interchangeable-lens digital camer...

Sony MEA announces the BRAVIA A95L Series TVs in the UAE, features PlayStation Remote Play

Sony Middle East and Africa has announced the launch of the highly anticipated Sony BRAVIA A95L QD-OLED series in the region. The BRAVIA XR A95L Series is one of the first Android TVs to take advantag...

Sony Middle East announces the INZONE Buds wireless gaming earbuds in the UAE

Sony Middle East and Africa has announced INZONE Buds – new truly wireless gaming earbuds packed with Sony’s renowned audio technology designed to help you win. INZONE Buds offer both PC and con...

Sony MEA launches the SRS-XV800 party speaker in the UAE

Sony Middle East and Africa kicked off the party season with more than 100 content creators and media for an Afro Fusion Party last week. Guests got a first-hand experience of the power and brilliance...