Kioxia Corporation, announced the launch of “KIOXIA” branded consumer products, including microSD/SD memory cards, USB memory and SSDs. The Kioxia new consumer products will be available from this month across the globe including Middle East and Africa.
With its new consumer products, Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up. Kioxia will keep striving to preserve the high standards, and its dedication to the development and production of innovative class-leading flash storage solutions to meet the ever-changing customer demands.
Kioxia provides an uplifting experience realized by a new look and feel of the memory products. Product and package design feature a fresh and modern colorful design that reflects Kioxia’s vision as an independent flash memory manufacturer. Each product contains a specific color (Light Blue, Magenta, Yellow, Light Gray, Light Green, Orange) which is used to make it highly recognizable and easier than ever for customers to select the right products for their unique applications.
The Kioxia brand will be marketed by Toshiba Gulf across the Middle East and Africa region. Commenting about the launch Santosh Varghese, Vice President, Toshiba Gulf FZE said “We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative.”
“We have been eagerly awaiting this launch and keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa ) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.” Varghese added.
