OPPO unveiled its latest Find More campaign as the company partners with three award-winning content creators from the UAE. The smartphone brand has roped in YouTuber and online personality EMKWAN, Nayla al-Kaaja, the first female film director-producer in the UAE and renowned photographer Jumanah Jolie, to create a video series aimed at inspiring the people of the UAE to continue pushing their boundaries of creativity, deliver content that reflects their creative potential, and essentially strive for more.
OPPO calls these content creators, Find More Explorers and the campaign salutes these explorers who have pushed themselves to achieve new heights in their respective fields.
The company claims the exploration is in its DNA since its inception when it embarked on a journey to explore and pioneer extraordinary technology. The Find series signifies the spirit of exploration and with the unique Find More campaign, OPPO aims to inspire and empower people with explorer stories to tell to find their own X factor and take a step further to push to their full potential.
The Find More campaign has been launched across the world, with global OPPO Explorers including British actor Eddie Redmayne. The actor’s deep devotion to the performing art and courage to explore more echoes with OPPO’s relentless pursuit of the perfect synergy of innovation. For the UAE, OPPO wanted to work with local talent who embodied the essence of the campaign, who constantly create new possibilities for themselves and strive to achieve more.
Ivan Wu, UAE Country Manager said “The MENA region is a market full of opportunities for people who dare to dream, explore and view things from a new perspective, The Find More campaign brings this ethos to life through three of the region’s most prolific content creators. We believe the campaign truly embodies what OPPO stands for as a brand, so it was important for us that the campaign reflected the local talent of the UAE. We equipped our explorers with the best OPPO technology so we could inspire them to create beautiful content and we’re excited to reveal their experiences.”
Through the UAE campaign, viewers will uncover why exploration opens endless doors for creative possibility for Nayla Al Khaja, how EMKWAN is always stepping out of his comfort zone and exploring with tech and how Jumanah Jolie uses OPPO to capture things from a different perspective.
