HMD Global has launched a consumer research study with Fly Research on the current trends of smartphones. The latest global trend report was conducted after Fly Research spoke to 5,750 participants from 31 different countries, including the United Arab Emirates (UAE).
Sanmeet Singh Kochhar, Vice President for HMD Global MENA & India said:
“As the survey shows, people around the world invest a significant amount of time in their smartphones now. The UAE, too, mirrors this global trend with 84 percent of respondents here claiming to ‘love’ their phones and 71 percent wanting phones that can stand the test of time. The bond that users have with these devices will only grow in the future. Through our innovations, we want to be a catalyst in strengthening and prolonging that relationship. The latest Nokia phones come with trusted security features and are designed to last. It shows how the philosophy of ‘Love it. Trust it. Keep it’ is integral to our mission of creating purposeful technology available to all.”
Main findings:
- Mobile phone usage globally has risen by 90 percent over the last 10 years. We are so reliant on our phones that we touch them an average of 142 times a day, spending 18 hours and 12 minutes a week looking at the screen — the equivalent of watching the first two seasons of Game of Thrones back-to-back.
- In the UAE, 78 percent of the respondents have claimed they spend more than 30 minutes looking at their phone’s screen each day. The mobile is becoming a central hub in all parts of our lives – almost three-quarters (72 percent) said they have used their phones for shopping. The share of those who use smartphones for fitness-related activities, or for banking stood at 69 percent, as did the share of those who use them for transactions.
- Over half (60 percent) admit to being worried about being scammed, with a surprising 47 percent of Gen Zers (18-24-year-old) saying they have already been scammed.
- 71 percent admit that they would like to keep their phone for longer, and 77 percent would do so if the devices maintained their performance over time.
- Over half of the respondents in the UAE (52 percent) are concerned about the excessive electronic waste produced and 61 percent of users make an effort to buy products that help the environment.
