In order to celebrate the most creative work coming out of the region, TikTok has launched the TikTok Creative Digest, a bi-monthly video newsletter featuring the most innovative regional brand campaigns on TikTok.
From brands using TikTok to tap into trending themes and hashtags, to campaigns advocating or supporting an important cause within the TikTok community, the Creative Digest showcases brands that excelled as storytellers and successfully took the TikTok community along on their brand journey. The newsletter will highlight the best campaigns during the magic moments in the year such as Ramadan, the UEFA Euro 2020 and Back to School.
Shant Oknayan, General Manager of Global Business Solutions METAP said, “At TikTok, we strive to fulfil our mission to inspire creativity and bring joy in everything we do, and this has been at the heart of TikTok For Business since its arrival in the region. In less than a year, we have had the privilege to work with the most creative brands in developing unique campaigns which appeal to the interests, sentiments and nuances of the regional audience. These brands have truly been game changers and for this reason, I am excited to introduce the newly launched TikTok Creative Digest which celebrates these innovative campaigns and provides them with a platform to shine and be recognized on, long after they have been completed. The Creative Digest is a celebration of the best works from across the Middle East, which have successfully tapped into an active audience and resonated with the regional TikTok community by bringing them together during key calendar moments.”
The first Creative Digest from TikTok is a Ramadan showcase, looking at some of the regional brand campaigns which successfully captured the Ramadan spirit during the Holy Month, through easy to use effects and inclusive trends which brought the community together. The top Ramadan brand partnered with TikTok for its first edition of the Creative Digest and they included Fine, Starbucks, Arla Foods, KIA, Vimto, Saudi Telecom Company (STC), Ounass, Garnier and A101 Harca Harca Bitmez.
The first edition of the TikTok Creative Digest can be viewed here.
