Dubai-based Eze Lease has come up with a one-of-its-kind Lifestyle Rental Platform covering furniture, furnishing, electrical appliances and more that is set to revolutionise the way people enjoy and exhibit their luxury in both a sustainable and affordable manner in Dubai, where the services will begin initially, to be followed in other emirates.
“Moving to a new country or home is not easy and can be expensive with a lot of first-hand expenses incurred on furniture and furnishings. This can be costly for both the consumer and the environment. As ‘fast furniture’ accrues in landfills with people moving from property to property, it is advisable to simply rent products like beds, sofa and kitchen appliances. With Eze Lease, the users can rent a bed for as low as 40 Aed or avail a complete Studio Package of 9 products starting at 499 AED, that also includes appliances,” explains Faisal Mushtaq, CEO of Eze Lease.
The circular economy redefines the way people use and reuse resources. One of the best forms of circular economy is a Shared Economy, which is the way forward and the perfect setup for a Greener Earth. Extensive research by Dubai’s new Sustainable Lifestyle Subscription Platform company, Eze Lease, has highlighted six possible key cycles to make a product more circular, maintain, reuse, repurpose, repair, refurbish, recycle. The Eze objective is clear – help fuel a new future for lifestyle changes that contribute to a more sustainable life.
The benefits of Eze Lease are aplenty, right from free swaps to free maintenance to free relocation – all just a click away. It also presents a huge earning potential to landlords, asset management companies and broking firms alike by exploiting the rental gap between an unfurnished property vis-a-vis a furnished one. A customer can subscribe to anything for a minimum period of six months to as long as it serves the needs of the end user. The product once back in the warehouse goes through a comprehensive refurb, cleaning and sanitizing cycle as per hygiene protocols and then put out again on the platform to be continued to be rented out till it outlives its asset life. Once that happens, the company would either repurpose or recycle the product.
“Eze, wants to address the typical problems faced by individuals, like living arrangement changes and budget fluctuations. Many cannot afford or don’t want to commit to quality furnishing and end up resorting to cheap alternatives that aren’t built to last. The idea is to offer flexibility and convenience to match Dubai’s adorable lifestyle and take full advantage of the living luxuries it offers. Click. Rent. Flaunt. Repeat. That’s the way it works,” points out Mr. Mushtaq.