vivo today announced that it has joined hands with one of the world’s most awaited sporting event of the year – FIFA World Cup Qatar 2022 – from November 21 to December 18, to bring an unforgettable experience to football fans worldwide. As part of the sponsorship agreement between vivo and FIFA, vivo has been the official smartphone of FIFA competitions since May 2017; including the recent FIFA Arab Cup Qatar 2021.
vivo, which is amongst the top 5 smartphone manufacturers in the world, looks to leverage this sponsorship to connect with and expand its widening customer base of over 400 million people worldwide. Looking ahead, vivo strives to grow internationally through creating immersive customer experiences and advancing its groundbreaking smartphone technology.
“Football is a sport that is filled with vibrance, passion and colour and lies at the heart of the Middle Eastern community. By partnering with the first ever FIFA World Cup in the region, we are excited to celebrate the ‘Joy of Humanity’ and showcase how innovative smartphone technology can capture the most exciting, emotional, and incredible moments. We wish participating nations the very best of luck and look forward to an exciting FIFA World Cup”, said Jet Xu, Head of Middle East Business, vivo.
The Middle East is vital to vivo’s global business. Since its 2019 debut in the Middle East, vivo’s focus and commitment have been making superb product experiences available to local customers. The company has seen rapid market share growth owing to its localized product and marketing strategies. Through launching well-performing lineups, including X series, V series, and Y series, vivo has become one of the most beloved smartphone brands in the region. vivo will continue putting users at the center and constantly innovating to deliver pioneering smartphone technologies.
