Razer, the leading global lifestyle brand for gamers, today unveiled its new in-house apparel line including two stylish collections: Genesis and Unleashed. With previous ‘limited edition’ drops from Razer and collaborations with the biggest names in lifestyle, like BAPE and Fossil, selling out within 24 hours, Razer will now offer their Genesis and Unleashed collections so that even more gamers have access to the brand’s styled streetwear. Razer’s fresh take on fashion includes daring lines, bold designs, quality craftsmanship, and intentional functionality. Genesis and Unleashed are the essential collections For Gamers. By Gamers.
“We really take the feedback we receive from our community to heart,” says Addie Tan, Associate Director of Business Development at Razer. “We heard them when they said they wanted more Razer Apparel, as our previous drops were selling out too fast. Now our fans can expect even more from Razer Apparel in the coming seasons as we continue to invest in this space by adding more designers in house who truly understand the fashion landscape and our community of gamers.”
Razer Genesis
Razer Genesis is distinguished by its minimalistic designs and subtle green lines, featuring Razer’s iconic tripled-headed snake logo and branding. Designed with comfort in mind, this collection consists of a classic t-shirt and shorts as well as a must-have bucket hat and a stylish bomber jacket that has a concealable hood and waterproof zippers. Instantly recognizable with Razer’s black and green colors, Razer Genesis was made for those who like to strike a balance between effortless style and comfort with versatile pieces made for everyday wear, inside or outside.
Razer Unleashed
Razer Unleashed, as the name implies, features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan. This collection includes an oversized Tee, a stylish sweatshirt with seamless pockets and casual shorts. The zip-up hoodie, big enough to go over gaming headsets, was specifically designed with the gamer in mind. The tops pair nicely with jogger pants and shorts, and to complete the look, gamers have a choice of a snapback cap or a bucket hat. This collection is also in Razer’s iconic black and green colors with oversized Razer wordmarks for those who like to flaunt their allegiance.
The new apparel collections are now available to shop on www.razer.com or you can visit directly at Razer Genesis and Razer Unleashed.
