HONOR today reaffirmed its commitment to international markets during its IFA keynote presentation, titled “Embracing the Connected Future.” During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-round flagship smartphones to Europe and other international markets.
The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC and other IoT products. Bolstering its innovative product portfolio, HONOR introduced three new products: HONOR 70, HONOR MagicBook 14 and HONOR Pad 8, the first HONOR tablet available outside of China. All three products are set to arrive in select European markets in the coming weeks.
Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the Future, a global initiative piloting in Hamburg, Germany with the aim of inspiring creative talent from all around the world to use the power of technology to connect people with culture in the era of the metaverse.
Embracing the Connected Future with New Dual Flagship Strategy and MagicOS
As a global technology, HONOR has always strived to innovate with purpose and deliver user benefits that matter. For the first time, HONOR will be introducing its foldable smartphones to international markets. Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-round flagship smartphones to Europe and other regions around the world.
HONOR also unveiled MagicOS 7.0, a new OS designed to provide seamless experience across the cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level. Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially announced in Q4 2022.
In line with its commitment to contributing to the wider industry, HONOR announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps into App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future.
Further signifying the brand’s commitment to cross-device functionality, HONOR is expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Previously only available to HONOR device users in China, Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows. The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link while the HONOR 70 will also support Phone Link following an OTA update.
Furthermore, from October, the upgraded HONOR Health app will provide personalized custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.
Introducing HONOR’s Spatial Audio
Announced during IFA 2022, HONOR’s Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences.
At its core, HONOR’s Spatial Audio is designed to deliver surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music and games. And by means of the algorithm, the changes of sound on its way from the source to the listener’s ear can be simulated. These effects include localization of sound sources above, below, behind and in the front of the listener.
HONOR’s Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to suit a more personalized listening experience.
Enabling Premium Audiovisual Experiences with HONOR Pad 8
The HONOR Pad 8 is an affordable all-round smart device catering to the productivity and entertainments needs of students and young professionals. The new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a screen-to-body ratio of 87% and support a resolution of 2000×1200 pixels and 1 billion colors with eight built-in loudspeakers to deliver immersive multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times. Arriving in UAE with pre-orders starting from 20th until the 23rd September, the Honor Pad 8 customers will also get the Honor Pad 8 magnetic keyboard for free.
The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select Europe and international markets will soon have access to every HONOR smartphone and IoT product series, marking a new milestone for HONOR.
