Since the global launch of Facebook Watch three months ago, there are already more than 400 million people monthly and 75 million people daily who spend at least one minute on Watch — and on average, these 75 million daily visitors spend more than 20 minutes in Watch.
According to Fidji Simo, Head of Video at Facebook, “We’re seeing that people are regularly coming back to catch up on the videos they care about and watching for longer periods of time. In this post, we’re sharing more details on our video strategy and a range of new updates for Watch.”
“We’re also working to unify the video experience across Facebook. Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more — and all of these can feel different. We want to make the experience of watching video feel immersive no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months, like creating a darker background whenever you immerse yourself into a video on mobile, unifying these different viewing experiences under one.” Simo said.
“As we move into 2019, we will continue funding Originals, and we’re delighted to announce the renewal of four shows for a second season: Huda Boss, Five Points,Sacred Lies, and Sorry For Your Loss. These shows all cultivated deeply engaged fan bases who came for the episodes, but stayed for the conversations — and are a great example of what can happen when content and community come together seamlessly.” Simo added, “our aim with Facebook Watch has been to create a destination that people can visit to find the videos that matter to them, the video creators they want to see, and other fans that they can connect with. Everything we do is in service of this, and we’ll continue this mission in 2019.”
