BMW
New enhanced My BMW App offers decision-making tool
BMW recently announce that the My BMW App is being continuously expanded and improved, with a total of five updates carried out a year. The apps are growing increasingly important for customers, espec...
BMW introduces fourth generation BMW 1 Series
BMW announced that its premium compact car, the BMW 1 Series, is entering its fourth model generation, which marks the start of a new chapter in the brand’s 20-year success story in the compact ...
Catch the first glimpse of the BMW Neue Klasse as SAV
A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the Neue Klasse’s aesthetics, technology, sustainability, and philosophy...
OPPO’s Find N3 serves as a digital car key for compatible BMW vehicles
OPPO and automotive industry leader BMW have joined forces in a groundbreaking collaboration to redefine the driving experience. As part of this innovative venture, OPPO’s Find N3 serves as a di...
BMW launches BMW XM in the region
BMW announced the launch of BMW XM in the Middle East at an event in Dubai, the XM represents a fresh interpretation of the Sports Activity Vehicle (SAV) created out of the ground-breaking fusion of t...
New look BMW 3 Series arrives in Abu Dhabi
Embracing a reimagined look in its illustrious history, the all-new BMW 3 Series brings an athletic evolution and an intuitive driving experience, with the latest edition of the iconic sedan now avail...
All-new BMW 7 Series and BMW i7 make its debut in Qatar with Alfardan Automobiles
The all-new BMW 7 Series and BMW i7 made their regional debut in a stunning showcase, as the BMW Group alongside Alfardan Automobiles ushered in a new era of the automotive industry with sustainabilit...
BMW launches its first eSport tournament in the Middle East
In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle...
BMW I is now Official Vehicle Partner of Formula E
BMW i has today extended its partnership with the FIA Formula E Championship as Official Vehicle Partner – continuing its ties with the electric street racing series as part of a multi-year agre...