BMW

BMW introduces Z4 Final Edition

Sheer driving pleasure has always defined BMW, and the Z4 embodies this spirit as a pure roadster. Since its debut in 2002, the Z4 has captivated enthusiasts with its blend of striking design, dynamic...

BMW honors Arabian heritage with 7 Series Suhail Edition

Amid the serenity and the beauty of the desert of Riyadh in the Kingdom of Saudi Arabia, BMW Middle East presented one of its most exclusive and poetic creations for the Middle East region to date: th...

BMW unveils all-new BMW iX3

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new...

New enhanced My BMW App offers decision-making tool

BMW recently announce that the My BMW App is being continuously expanded and improved, with a total of five updates carried out a year. The apps are growing increasingly important for customers, espec...

BMW introduces fourth generation BMW 1 Series

BMW announced that its premium compact car, the BMW 1 Series, is entering its fourth model generation, which marks the start of a new chapter in the brand’s 20-year success story in the compact ...

Catch the first glimpse of the BMW Neue Klasse as SAV

A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the Neue Klasse’s aesthetics, technology, sustainability, and philosophy...

OPPO’s Find N3 serves as a digital car key for compatible BMW vehicles

OPPO and automotive industry leader BMW have joined forces in a groundbreaking collaboration to redefine the driving experience. As part of this innovative venture, OPPO’s Find N3 serves as a di...

BMW launches BMW XM in the region

BMW announced the launch of BMW XM in the Middle East at an event in Dubai, the XM represents a fresh interpretation of the Sports Activity Vehicle (SAV) created out of the ground-breaking fusion of t...

New look BMW 3 Series arrives in Abu Dhabi

Embracing a reimagined look in its illustrious history, the all-new BMW 3 Series brings an athletic evolution and an intuitive driving experience, with the latest edition of the iconic sedan now avail...