HMD Global has officially announced its latest addition of budget Nokia smartphones called the Nokia 5.4 in the UAE. The new handset from the European smartphone player has been designed to help people manage their increasingly busy lives while catering to the growing side hustle trend. Side hustlers supplement their salaries with an additional income stream – whether it is as a designer, writer, photographer, or DJ, the rapidly expanding movement has seen more and more people turn their passions into cash, by simply using their phone.
The new smartphone features a 6.39-inch IPS display with FHD+ screen resolution. The display holds a punch-hole camera that houses a large 16MP selfie image sensor. The rear side of the smartphone features a quad-camera setup. The main camera holds a large 48MP shooter, along with a 5MP snapper for ultrawide shots, a 2MP snapper for macro, and another 2MP camera for depth sensing functions. The Nokia 5.4 is powered by the Snapdragon 662 chip and joined with 4GB RAM and runs on Android 10 OS with MicroSD storage expansion. The large 4000 mAh battery features support for a 10W fast charge via the USB Type-C port.
Championing speed and performance at amazing value, the Nokia 5.4 is the perfect partner for budding photographers. The signature quad-camera stamps out shutter lag completely and has been upgraded to 48 megapixels – that’s 162 times better than the first Nokia camera phone (the Nokia 7650). This means you’ll never miss a moment – whether you’re capturing your passion project or precious family moments.
Treasured videos will look richer than ever with professional color grading for a cinematic feel to your home and work movies. As for that all-important performance, the Nokia 5.4 promises a faster and smoother experience. In fact, it has enough juice to power you through 42 commutes (mean global commute is 67 minutes) and still have a battery left over to check in with the kids and your email.
Leaders in offering the latest security patch updates and Android upgrades, Nokia smartphones are beautifully designed inside and out. With three years of security updates covered, parents are safe for the time it takes their newborn to start walking, talking, speaking, and telling their own stories. Bringing peace of mind to consumers, Nokia smartphones are number one in the 2020 brand trust rankings, raising the industry benchmark for upgrading more affordable devices.
“The pandemic experience has seen us pivot to a new way of work, learning, and play. We are thrilled to welcome the new Nokia 5.4 which enables people to navigate through this new reality thanks to its amazing features. With the launch of this new smartphone, we continue to further our commitment to delivering purposeful technology to all across different price points. The Nokia 5.4 enables people to stay connected, capture their best moments, stay secure, and feel inspired. Additionally, thanks to its Qualcomm Snapdragon 662 Mobile Platform, Nokia 5.4 truly understands what’s best for its users by optimizing its power to deliver an overall enhanced performance.” said Sanmeet Kochhar, Vice President for HMD Global MENA & India.
The new Nokia 5.4 is priced at 699 AED and comes in Polar night and Dusk colors.
Main features at a glance
- 4000mAh battery– enough juice to handle 42 commutes (mean global commute is 67 minutes) with power to spare to check-in with the kids
- 3 years of security updates – the same time it takes for a child to walk, talk, learn to speak, and tell their own stories
- Tough polycarbonate body– strong enough to withstand the weight of a 10-year-old child (average global weight is 70.5lb)
- 48MP camera– 160 times more detail than the first-ever Nokia camera phone (Nokia 7650)
- 0 shutter lag– 100% chance of capturing your child’s first cartwheel on camera
- 60FPS– nearly 3 times as smooth as cinema industry cameras
