At Computex Taipei 2014 one of the leading memory brands Apacer showed off its diverse range of innovative applications covering three major fields—embedded, overclocking, and consumer products. Apacer demonstrated its strength as a leader in the industrial control market, as well as the fruitful results of its active deployment in cloud and mobile applications.
Furthermore, Apacer also showed user experience through three scenarios: Best Protection & Solution, Best Smart Life, and Best Gaming Performance. The products included the fully upgraded SSD data security protection technologies, the debuting Apacer Cloud (personal cloud drive) that combined cloud applications and community sharing, and the AS710 dual-interface SSD for high-speed transmission.
According to Gartner’s top ten strategic technology trends in 2014, the era of mobile device diversity, the internet of everything, and personal cloud will arrive within the next three years. This according to the company shows that mobile devices, cloud computing, social network, and convergence of information will experience tremendous growth and development.
Apacer says that these trends will continue to propel market growth, and simultaneously trigger transition in the memory market. “Through its ‘Access the best experience’ philosophy, Apacer has focused on providing the best user experience, which is the foundation of the brand’s promotion this year. Apacer is already offering products, applications, and services that completely enhance user experience, and continues to develop diverse related applications by combining technology trends such as cloud applications and mobile devices. This year, Apacer showcased five industry-leading innovative products, putting Apacer’s strength as a leader in information security technologies, cloud storage applications, and gaming on full display,” said CK Chang, the General Manager at Apacer.
According to the joint study by IDC and National University of Singapore, companies in the Asia-Pacific region invest an estimated $170 billion to cope with information leakage and $59 billion on information security. Thus Apacer says it continues to develop innovative information protection technologies, such as the Boot Protection security function, which can manage data security in multiple partitions and monitor users through different Access Codes, ensuring protection at the frontline.
Apacer’s very own UrKey two-way dongle can be used as a key; simply plug different UrKey into the designated USB slot to immediately activate information protection to different security level. It enhances comprehensive protection and helps business clients to easily respond to any kind of information security issues.
At the booth, Apacer also exhibited its seamless wide-temp waterproof industrial SSDs frozen in an ice brick, which is equipped with SSD protection technology that can be fully customized. In addition to being waterproof, anti-moisture, dust proof, and corrosion prevention, the SSD will function normally in sub-zero climates to meet the needs of military, aerospace, and national defense industries, exhibiting strongest protection from the inside out.
With smart mobile devices, social network, and cloud applications becoming more widespread, there are tens of thousands of files being shared online every day. Information security and privacy issues are becoming the greatest concerns of the future. Apacer has thus introduced the Apacer Cloud to the world for the first time at the show. The cloud storage product provides personal cloud storage combined with the community sharing function, so users can use mobile devices or computer to transfer files to personal cloud storage anytime anywhere.
With the 2014 FIFA World Cup approaching, Apacer has specially launched the AH174 OTG (On-The-Go) “Football” Mobile Flash Drive. Featuring eye-catching colours of blue, green, and red, and the shape of a football, this is definitely a classic collectable for all football fans. Together with FileBridge app, consumers can enjoy the convenience of mobile device interconnection and data transmission.
To provide consumers with a more comprehensive experience, Apacer is also launching Bluetooth Speaker and Power speaker with Bluetooth and Near Field Communication (NFC) technology that can directly connect with smart mobile devices. Paired with an exclusive music app, consumers can play their favorite music anytime anywhere. Also, Power Speaker can be wirelessly charged while playing music.
Apacer’s AS710 SSD, is the first in the market to come with SATA III and USB 3.0 dual-interfaces, providing high-speed transmission and allowing overclockers to experience smooth performance and blur-free visual experience during the game. To further fulfill professional players’ need for speed and meet their unique taste, Apacer has launched DDR4 overclocking memory modules using “military weapons” as the design concept.
