XOLO, a smart devices brand from India, today announced its foray in to the Middle East with its range of premium smart devices. The company has appointed Jumbo Electronics as its exclusive distributor in the region. Jumbo will manage distribution across all channels in the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets.
XOLO has been at the forefront of mobile technology since its inception, and has joined hands with various industry leaders such as Intel, NVIDIA, AMD and Qualcomm amongst others, in order to provide differentiated technology to today’s highly discerning consumers.
A superior product experience at competitive pricing has been at the core of XOLO’s strong foothold in India and, with this launch, it plans to bring an innovative product line-up to consumers in the Middle East too. XOLO will offer a wide variety of smart devices that range from smartphones offering a console-like gaming experience to those with extraordinary photography and multimedia capabilities, taking the smartphone experience to ‘The Next Level’ as is the brand’s promise.
“Our expansion in to the Middle East region reinforces the trust and confidence that consumers in India have placed in our brand in a short time period,” said Vishal Sehgal, Co-founder & Director of LAVA International Ltd., XOLO’s parent company. “Our growth in India is attributed to the relentless effort of creating superior experiences for consumers who seek more from their devices, and we believe that we will be able to replicate the growth in this region as well. We have embarked on an ambitious journey of becoming the first global consumer brand from India. With this objective, we are investing heavily in product development and marketing, and are aiming to become a USD 1bn company by the end of FY14-15.
“In Jumbo we have the assurance of a partner who will help us realise our growth plans and support us with an excellent infrastructure to expand our regional footprint,” he added. Ajay Pathak, Head – Mobility and Solutions Division, Jumbo Electronics, said: “We are delighted to have the opportunity to introduce an innovative and dynamic brand like XOLO to the region. We will be showcasing XOLO’s amazing line-up of products at Gitex Shopper this year.”
From the slew of devices being introduced by XOLO ahead of Gitex, Play 8X-1100 is the star of the line-up. Play 8X-1100 is a true entertainer for complete mobile entertainment and console-like gaming experience.
XOLO Play 8X-1100, a 1.7 GHz Octa Core device, is powered by 700 MHz Mali 450 GPU, 2 GB RAM and a Gyroscope for 6-axis motion sensing HD gaming experience. XOLO Play 8X-1100 runs on Andorid 4.4 KitKat OS and sports a 5-inch HD IPS display, protected with CORNING® Gorilla® Glass 3.
Adding to gamers’ delight, Play 8X-1100 allows access to XOLO’s exclusive gaming zone – XOLO Play Zone powered by Gameloft, where users can choose, download and play from a huge collection of HD games. Apart from free games, users have access to HD (paid) games as well. All these paid games are available at discounted rates compared to Google Play, exclusively on XOLO Play Zone.
XOLO Play 8X-1100 comes with extraordinary mobile photography capabilities. The device features a 13 MP rear camera with high sensitivity Sony Exmor RS Sensor and faster auto focus with closed loop function. The 5 MP front-facing camera, with 88 degree wide-angle lens and BSI Sensor, lets users capture great selfies that ensure no one is missed out in the spectacular selfie frame. Now indulge in more selfies, and get more friends in the frame for that perfect group shot. Play 8X-1100 offers 1080p Full HD recording (rear) and playback and sports dual speakers with DTS Surround sound for a rich multimedia experience.
XOLO Play 8X-1100 is packed with the latest file sharing technology, Hotknot, which can transmit data wirelessly by placing two devices near each other, with speed five times faster than normal Bluetooth. To transfer data, users need to bring two devices closer (both should support Hotknot), and simply touch screens.
The device sports 16 GB internal memory which is expandable up to 32 GB. The phone is packed with 2100 mAh Li-ion battery and OTG support allowing users to connect a USB pen drive for more memory, or to charge another phone, as well as exchange files.
The Play 8X-1100 is priced at AED 1099, the Hive 8X-1000 at AED 899, the Play-6X-1000 at AED 999, the XOLO Q700S+ at AED 499, the XOLO A700s at AED 449 and the XOLO A550s at AED 399.
