At GITEX Technology Week 2014, du will take visitors on a journey into the Smart Cities Future in the UAE. Demonstrations at du’s stand will illuminate how connectivity will facilitate the realisation of the UAE’s 2021 Vision, by empowering the community through the development of a knowledge-based economy with technology as a key competitive advantage. du will showcase the ways in which innovative Information Communications Technology (ICT) solutions can be used to create a Smart environment, in which convenience and reliable connectivity foster happiness and productivity within the community.
Through interactive zones that represent the Smart future of the UAE, du invites visitors to explore the technologies that will make working life, city life and home life even more enjoyable. Discover the convenience of being able to stay connected whenever, wherever, and on whatever device you choose, using a secure internal and external environment to interact with your world on a whole new level.
The core of the UAE’s Smart future is dependent upon the reliability of its connectivity solutions. Reliability comes from two sources: a strong, state-of-the-art network infrastructure, and the security capabilities required to protect connected community assets. du recognises how vital these two aspects are to Smart City development, and is committed to delivering beyond the nation’s requirements in order to fully support the vision of the UAE leadership.
In conjunction with these is the development of technologies that allow Smart City residents to interact with their connected environment. By working closely with the UAE’s government departments, small and medium enterprises, and the community itself, du is enabling the creation of customised applications and connectivity solutions that will empower people in the Smart future.
Fahad Al Hassawi, Chief Commercial Officer, du, said: “Future is all about a hyper connected society in which Smart technologies make everyone’s lives simpler, convenient and happier – by enabling everyone access to unprecedented e-services. Our GITEX 2014 showcases these technologies, unlocking human potential to the fullest. I invite everyone to visit us and get a first-hand experience of these never-before technologies which have the potential to dramatically change the way we live, work and play.”
He added: “For years, GITEX has been the ideal platform for us to share innovation with our customers and the people of the UAE, while exploring the latest trends in the ICT world. We are very pleased to be participating in GITEX again this year, and look forward to the opportunities that the event will present.”
du will showcase its ICT solutions and services at GITEX 2014, including those that enable SMEs and large enterprises to fully embrace the Smart initiatives that are being launched by the UAE government.
