In today’s world online surveys are playing a viral role for conducting a self-research of the market. Even a small business needs feedback and reviews about the services from its customers to maintain a decent goodwill. Survey Monkey is a great platform that allows its users to conduct surveys online by incurring only a fraction of costs of the amount that they would have spent if they went for offline ones.

Survey Monkey was founded 16 years before in 1999 by a group of young people and today the website is used by more than 20 Million people and receives 90 million responses in a month. Its main aim is to help its user to make better decisions. The survey methodology and the web technology used by Survey Monkey are remarkable.

You don’t need to be highly qualified in order to use Survey Monkey. A basic know-how of using email and Facebook is needed in order to get the most out of this site. The application provides you with more than 15 types of questions that can be asked from the target audiences. One can create a custom logo for the surveys which can be shared through the social media and by using the mobile phones.

The website provides with powerful and robust data analytics to improve the decision making of the users. It offers real time results which helps to study the results with the global trends at that time. The best feature of Survey Monkey is that it allows Question & Page Skip Logic that decides what has to be shown next based on the answer given to the current question or on the current page.

Also there is an option to create multiple views of the data like using a variety of graphs, tables, colors and fonts in order to make it more interesting and easy to understand. If anyone wants to share the data there is an option to export it to formats like CSV, HTML, XML or PDF and also by inserting it into email presentations.

For enhanced security one can get protection by setting a password. You don’t have to worry about you data since the site validates and protects it by Norton and TRUSTe. A great feature of Survey Monkey is that one can define the target audience in order to get the answers within a few days.

Tutorials, survey tips and Email & Phone support is also provided by the team to assists their customers in every possible way they can. Survey monkey is also available as a mobile application for both iOS and Android platforms.

There are four versions of Survey Monkey available for the customers. The ‘Basic’ version is the free version that allows the users to create surveys with 10 questions and get up to 100 responses with a standard email support. Though the ‘Select’ version that costs AED 99 per month, one can ask 10 questions and get up to 1000 responses with 24X7 email support, customs logos, skip logic, cross tabs & filters. This version also allows exporting data & reports.

The most famous plan is the ‘Gold’ plan which adds text analysis, question & answer piping and randomization to the Select version and has a price of AED 1199 per year. For professional and teams the ‘Platinum’ version is available at a cost of AED 3099 per year and it allows phone support and multiple users in addition to all the features of the Gold version.

Survey Monkey is user friendly and a responsive site to use. The reason why the application is providing data analysis to the benchmark companies like Facebook and Samsung is simply because it is extremely easy to understand and use.