Carol Anne Dias, Regional Sales Director MEA at AOC speaks to Review Central about PC Monitor market in Middle East and how is the AOC brand is growing in the region despite market slowdown.
How would you define the PC Monitor market in MEA?
As per the latest market reports, there has been a 10% drop in the overall PC monitor market year on year basis in the Middle Eastern markets. We have also witnessed a change in the consumer behaviour and they moving away from the smaller sizes towards more feature driven, bigger screen size displays.
Carol Anne Dias, Regional Sales Director MEA, AOC
Which are the new technologies impacting the PC Monitors?
Display technology has remained more or less same whereas, the panel technology is changing from VA/TN Panel to more of MVA and ATS panel that are more close to the IPS technology but at a low cost in terms of value proposition with more or less equal or better features and resolution than that of an IPS back lit panel.
What is driving the demand for AOC monitors in the region?
AOC has one of the widest range of feature rich monitors with the best specifications available in the market at the most competitive price. Today, AOC is probably the only brand in the market that has an 18.5-inch monitor with an HDMI input/ connectivity. Our product portfolio also boosts bigger size monitors, curved monitors as well as gaming monitors. We are always working on introducing new innovations in our product lines that will further drive our business and enables us grab the numbers in our favour.
How important is gaming business for you and what kind of growth are you experiencing in the gaming segment?
Gaming is the most important component for our business in the region and we work closely with Gamers to understand the gaming customer psychology and their needs. This has enabled us to produce powerful line of Gaming monitors that are equipped with best available specifications in the world to meet customer requirements. This has enabled AOC to expand faster in the market and we expect Gaming monitors business for us to grow by 150 % or more in the coming 2 years.
How was the response for AOC at ME Games Con 2018?
We got a phenomenally response from ME Games Con event held recently in Abu Dhabi that we are already looking to be back next year maybe in much bigger way. Besides, our direct presence we were also present with our distribution partners at the Games Con and we witnessed great interest in our products from the visitors that translated into clock good sales of AOC Gaming monitors for partners during the event.
What should a buyer look for before buying a monitor?
Typically all depends on the requirement of a customer but in general a customer should always look for better colour resolution and brightness, flicker free and anti blue light features for eye care along with height adjustment and swivel/pivot that helps us avoid back pain or neck pain.
What can users expect from AOC in 2019?
Users will have lot to look forward to in the coming year, as we will be launching the surveillance series starting from 18.5 inch to 22 inch that will come with HDMI input specially designed for surveillance market ( that is 24/7 usage monitor) with components that will last for long hours of work .We will be planning to bring in a host of monitors that will cater to the need of designing and B2B market with the best of resolution and input connectivity.
