Sony introduces its new-generation APS-C mirrorless camera, α6400 (model ILCE-6400) with the “world’s fastest autofocus” in UAE. The new Sony camera is equipped with a 24.2 MP3 APS-C sized image sensor which is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and colour reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie, and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities.
The versatile α6400 is an exceptional video camera, offering internal 4K (QFHD: 3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.
The new camera is designed to offer a high level of functionality and customisation to maximise shooting freedom. New on the α6400 is a fully 180-degree tiltable, 3.0-type LCD flip screen with 921k-dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilising this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.
The camera features a high quality XGA OLED Tru-finder viewfinder, extensive customisation with 89 functions that are assignable to 8 custom keys, the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium alloy design, is dust and moisture resistant and has an extremely durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the brand new ‘Imaging Edge Mobile’ application.
The retail price for ILCE-6400 body only is AED 3,799, while ILCE-6400 L Kit with 16-50 mm lens comes at AED 4,099 and ILCE-6400 M Kit with 18-135mm lens is priced at AED 5,199.
Pre-booking is already open at Sony Boutique – Dubai Mall, Kansas Store – Mall of the Emirates, Dubai and all outlets of Jumbo Electronics, Grand Stores, Sharaf DG and Emax. And, the camera will be available in all leading retail outlets in the UAE from mid-March.
