Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories i...[Read More]
Sony Middle East has announced the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens ...[Read More]
Sony has announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date in early 2024. Large-a...[Read More]
Sony is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and ...[Read More]
Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G (model – SEL2070G) that boasts an...[Read More]
The launch of Sony VENICE 2 in the Middle East & Africa is giving filmmakers and the cinematography community region more freedom of exp...[Read More]
Sony Middle East has officially launched its latest range of gaming headphones for PC and PlayStation gamers in the Middle East and Africa a...[Read More]
Sony today announced that it will release LinkBuds S, its smallest and lightest noise cancelling truly wireless headphones, in a new colour ...[Read More]
Sony has announced the new vlog camera ZV-1F. Packed with creative power, easy-to-use vlogging functions, advanced connectivity, and eco-fri...[Read More]
Sony is pleased to announce the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a...[Read More]
Sony is announcing new updates and developments for the VENICE 2 motion picture camera system, including the release of the VENICE Extension...[Read More]