Sony MEA showcases its latest product line-up including 2023 BRAVIA XR TVs

Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories i...[Read More]

Sony Middle East announces the FE 50mm F1.4 GM prime lens

Sony Middle East has announced the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens ...[Read More]

Sony highlights top three home entertainment trends for 2023

The universal desire to experience joy, wonder and amazement remained constant in 2022, with people expecting similar experiences that evoke...[Read More]

Sony announces the development of G Master 300mm F2.8 telephoto FE-mount lens, set to launch in early 2024

Sony has announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date in early 2024. Large-a...[Read More]

Sony Middle East Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras With PTZ Auto Framing & AI Analytics

Sony is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics.  The SRG-A40 and ...[Read More]

Sony launches the FE 20-70mm F4 G versatile zoom lens in UAE

Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G (model – SEL2070G) that boasts an...[Read More]

Sony’s latest Venice 2 cinema camera paves way for high-quality content creation in the Middle East

The launch of Sony VENICE 2 in the Middle East & Africa is giving filmmakers and the cinematography community region more freedom of exp...[Read More]

Sony launches the INZONE series gaming headphones in the UAE

Sony Middle East has officially launched its latest range of gaming headphones for PC and PlayStation gamers in the Middle East and Africa a...[Read More]

Sony unveils smallest and lightest wireless headphones made from recycled water bottle

Sony today announced that it will release LinkBuds S, its smallest and lightest noise cancelling truly wireless headphones, in a new colour ...[Read More]

Sony Middle East expands its vlogging camera line-up with the new ZV-1F

Sony has announced the new vlog camera ZV-1F. Packed with creative power, easy-to-use vlogging functions, advanced connectivity, and eco-fri...[Read More]

Sony introduces the new FX30 4K Super 35 compact Cinema Line camera in the UAE

Sony is pleased to announce the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a...[Read More]

Sony announces new VENICE Extension System 2 and VENICE 2 version 2.00 firmware update

Sony is announcing new updates and developments for the VENICE 2 motion picture camera system, including the release of the VENICE Extension...[Read More]