Sony
Sony launches RIALTO 65 Camera Extension System
Sony announced the RIALTO 65 Camera Extension System for the VENICE 2 CineAlta, RIALTO 65 expands VENICE 2 to the 65mm format.
Sony unveils new microphone for smartphones
Sony announced that the ECM-AX10, the world’s first Eclipsa Audio-certified microphone for smartphones, is now available in KSA. Designed for vloggers, smartphone filmmakers, and mobile content ...
Sony unveils new Olive Gray noise canceling headphone
Sony Middle East and Africa today announced the WH-1000XM6 Noise Canceling Headphones in a new Olive Gray finish, the latest addition to its award-winning noise canceling headphone lineup. Joining the...
Sony launches new wearable cooling and warming device
Sony launches the latest wearable cooling and warming device, “REON POCKET PRO”. This new addition to the REON POCKET series serves as the high-end model version and can be worn around the neck to coo...
Sony develops next-generation display system
Sony has developed a new display system suitable for large screens incorporating an independent drive RGB LED with a high-density LED backlight that can individually control three primary colours—R (r...
Donell Gumiran wins the UAE National Award at Sony World Photography Awards 2025
Sony Middle East and Africa revealed Donell Gumiran as the United Arab Emirates National Award winner for the Sony World Photography Awards 2025.
Sony Alpha Festival in Riyadh empowers content creators
Sony Middle East and Africa hosted the 2nd edition of Sony Alpha Festival, a transformative event celebrating photography and creativity designed to empower Saudi Arabia’s content creators at Sidra Ar...
Sony merges fashion with sound to unveil new Smoky Pink edition headphones
Sony unveils the new Smoky Pink edition of its 1000X series with two new models, WF 1000XM5 and WH-1000XM5. The company claims it to be an innovative blend of cutting-edge audio technology and sophist...
Sony back at EnergaCAMERIMAGE showcasing its new Cinema Line updates
Sony will return for the sixth time as the main official industrial sponsor of EnergaCamerimage 2024. It will showcase its latest technological developments for the cinematography industry and connect...