Sony introduces new telephoto zoom lens

Sony Middle East and Africa introduced the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that co...[Read More]

Sony Middle East introduces the new 26MP A6700 APS-C camera with support for 4K 120fps video recording

Sony Middle East announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still i...[Read More]

Sony joins with Fnatic for its INZONE Gaming Gear development

Sony Corporation (“Sony”) has signed a multiple-year global partnership agreement with Fnatic Ltd (“Fnatic”), which ...[Read More]

Here are Sony’s must-have tech gadgets to pack for your summer holidays

This summer, whether you are lounging by the pool, exploring new destinations, or vlogging your adventures, Sony will be your favorite trave...[Read More]

Sony MEA adds new HXC-FZ90 to its simplified 4K live production line-up

Sony Middle East and Africa has announced its new live production system camera, the affordable HXC-FZ90 for broadcasters and event producti...[Read More]

Western Digital introduces enhanced WD_BLACK SN850P NVMe for PS5 consoles

Western Digital announced the company has expanded its line-up of officially licensed drives for PlayStation, with the enhanced WD_BLACK SN8...[Read More]

Sony’s Latest Full-frame Camera ZV-E1 Delivers the Ultimate Content Creation Experience

Sony has officially announced today the new ZV-E1, an interchangeable-lens camera with a high-performance 35mm full-frame image sensor for t...[Read More]

Sony MEA showcases its latest product line-up including 2023 BRAVIA XR TVs

Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories i...[Read More]

Sony Middle East announces the FE 50mm F1.4 GM prime lens

Sony Middle East has announced the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens ...[Read More]

Sony highlights top three home entertainment trends for 2023

The universal desire to experience joy, wonder and amazement remained constant in 2022, with people expecting similar experiences that evoke...[Read More]

Sony announces the development of G Master 300mm F2.8 telephoto FE-mount lens, set to launch in early 2024

Sony has announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date in early 2024. Large-a...[Read More]

Sony Middle East Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras With PTZ Auto Framing & AI Analytics

Sony is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics.  The SRG-A40 and ...[Read More]