Emirates Esports Federation has joined hands with MENATech Entertainment to encourage initiatives related to video games and technology in the university environment. MENATech Entertainment, a GGTech group company, is organizing Amazon UNIVERSITY Esports, the leading esports project for students in the MENA region.
The collaboration between the Emirates Esports Federation and MENATech includes hosting the third edition of the Amazon UNIVERSITY Esports Masters, a collegiate tournament between universities in the region. The event will take place on July 5 and 6 at Pixoul Gaming, a state-of-the-art gaming complex in Abu Dhabi.
Mario Pérez, CEO of MENATech, said: “We are delighted to announce this collaboration with the Emirates Esports Federation. This agreement is an important step for collegiate esports in the country, where the gaming industry is growing exponentially. From Amazon UNIVERSITY Esports, we are very grateful for this opportunity to hold the Amazon UE Masters Grand Finals at Pixoul Gaming’s impressive facilities and to continue to show university students all the advantages of video games for their professional careers and personal lives.”
The main objectives of Amazon UNIVERSITY Esports Masters are, on the one hand, to create a sense of community among players from all over the MENA region, giving them the opportunity to compete in high quality international tournaments and, on the other hand, to provide avenues for young people to develop a career in the world of esports, finding a place to learn and enhance their skills.
Amazon UNIVERSITY Esports and MENATech have recognised the burgeoning potential within the UAE’s gaming and esports market. The MENA region’s gaming revenue saw a 6% increase in 2022, reaching $6.8 billion. This growth is largely attributed to the Middle East’s youthful demographic, with the UAE standing out for its gaming enthusiasm: 90% of adults are gamers, the highest percentage worldwide, and 23% game for more than 11 hours each week.
