VOX Cinemas has officially launched the world’s most innovative IMAX experience, marking a key milestone in its transformation to offer the most immersive and luxurious cinema experience. The new IMAX theatre features the unique Ōma Cinema premium pod seating, a patented design, part of VOX Cinemas’ phased upgrades alongside Premier and THEATRE offerings.
IMAX sets a new standard in cinema technology with a 4K Laser Projection System. Featuring IMAX’s proprietary optical engine, delivering heightened resolution, sharper and brighter images, and deeper contrast, it ensures vivid, life-like visuals that immerse audiences in every frame. Next-Generation IMAX Precision Sound provide striking clarity, depth, and evenly distributed audio, for the ultimate auditory experience.
The custom-built IMAX auditorium features stadium seating, ensuring clear vantage points from every seat, alongside specialized screens designed to maximize brightness and clarity. Films screened in IMAX are digitally re-mastered using IMAX DMR technology, enhancing visuals and sound frame-by-frame for an unparalleled cinematic experience.
Further elevating the innovation are seven exclusive pods within the IMAX auditorium. Designed by Ōma Cinema and developed under the vision of renowned French architect Pierre Chican, these premium ‘THEATRE pods’ combine luxury with cutting-edge cinema technology, offering an unparalleled high-end experience in the IMAX space. Drawing inspiration from the elegance and atmosphere of traditional theatres, the proprietary Ōma seating layout features a series of tiered balconies, bringing audiences closer to the screen in a vertical arrangement for a more intimate viewing experience. Each pod accommodates five guests and can be reserved individually or for a group.
Inside the pods, guests are treated to VOX’s renowned luxury cinema concept ‘THEATRE,’ which includes reclining seats, pillows, blankets, and full waiter service. Guests can enjoy a specially curated menu from the THEATRE experience, delivered straight to their seats—offered for the first time ever inside an IMAX auditorium. The pods also include access to the exclusive THEATRE Lounge, where guests can relax before or after their screening.
Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment, said: “In 2015, VOX Cinemas launched what was considered the best cinema in the world at Mall of the Emirates. Ten years on, we’re redefining the cinema experience once again to offer our guests something so exceptional, they’ll want to leave their sofa and experience the magic of cinema like never before. We’re proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning. We’re committed to enhancing every aspect of our flagship cinema, with the next phase focusing on the Kids Cinema and social areas. Our ongoing transformation at Mall of the Emirates is meticulously designed to serve our guests, while enhancing this world-class entertainment destination.”
“World-class, flagship locations like The Mall of Emirates in Dubai showcase the strength of IMAX’s fast-growing presence in the Middle East and our commitment to delivering the best possible moviegoing experience to audiences across the region,” said Rich Gelfond, CEO of IMAX. “IMAX is excited to deepen its partnership with Vox Cinemas and reintroduce The Mall of Emirates on the verge of a very promising blockbuster season, and amidst one of our best years ever at the global box office.”
