Apple has introduced its most advanced smartphones to date—iPhone 17 Pro and iPhone 17 Pro Max—featuring a bold new design, groundbreaking performance, and professional-grade camera systems. Powered by the A19 Pro chip, these models deliver up to 40% better sustained performance, ideal for gaming, video editing, and running large AI models. A new vapor chamber cooling system, laser-welded into a lightweight aluminum unibody, ensures optimal thermal management and supports a larger battery for extended life.
The camera system is a major highlight, with three 48MP Fusion rear cameras—Main, Ultra Wide, and a new Telephoto—offering the equivalent of eight lenses. The Telephoto lens introduces 8x optical zoom, the longest ever on iPhone, and a 56% larger sensor for sharper detail in all lighting conditions. The 18MP Center Stage front camera features a square sensor for wider framing, AI-powered group selfies, and ultra-stabilized 4K HDR video. Dual Capture enables simultaneous front and rear recording, perfect for creators and vloggers.
Video capabilities reach new heights with support for ProRes RAW, Apple Log 2, and genlock, allowing precise synchronization across multiple cameras—ideal for professional productions. The updated Photonic Engine enhances image processing with machine learning for better detail, color accuracy, and low-light performance.
The Super Retina XDR display, available in 6.3-inch and 6.9-inch sizes, features Ceramic Shield 2 on both front and back for 3x better scratch resistance and 4x better crack protection. With 3000 nits peak brightness, ProMotion up to 120Hz, and Always-On display, visuals are stunning and responsive.
Connectivity is upgraded with the new N1 chip, supporting Wi-Fi 7, Bluetooth 6, and Thread for faster, more reliable wireless performance. eSIM-only models offer additional battery life and enhanced security, now available in over a dozen countries.
Running on iOS 26, iPhone 17 Pro introduces Apple Intelligence, enabling features like Live Translation, visual search, and smarter app experiences. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro starts at 256GB, with iPhone 17 Pro Max offering up to 2TB. Pre-orders begin September 12, with availability on September 19 in select countries, including the UAE.
