HONOR has unveiled its flagship HONOR Experience Store (HES) at Dubai Mall, marking a significant milestone in its retail and experiential journey across the UAE. Strategically located in one of the world’s most iconic shopping destinations, the store has been designed as an immersive AI Smart Living hub, blending retail, innovation, and discovery under one roof. The grand opening coincided with the HONOR Magic8 Pro pre-order pickup, creating a defining moment that united flagship retail expansion with product momentum and direct consumer engagement.
Debo Zhang, General Manager of HONOR GCC, emphasized the importance of this launch: “The opening of our flagship HONOR Experience Store at Dubai Mall reflects our long-term commitment to building immersive, consumer-centric experiences. Launching alongside the HONOR Magic8 Pro pre-order pickup makes this moment even more meaningful, underscoring growing consumer confidence in HONOR as a trusted brand in the UAE.”
A New Benchmark for AI Smart Living
The Dubai Mall Experience Store introduces a next-generation retail environment that redefines how consumers interact with technology. Featuring immersive zones, the store showcases HONOR’s full ecosystem, including smartphones, tablets, laptops, wearables, and connected AI-powered lifestyle solutions. Beyond traditional product displays, visitors can explore interactive installations and smart-living demonstrations that highlight HONOR’s vision of AI seamlessly integrated into everyday life. From productivity tools to lifestyle-enhancing devices, the store positions AI as a human-centric companion.
The store also debuts a curated line-up of novelty AI ecosystem products retailed for the first time in the GCC, such as the Smart Guitar, Smart Piano Keyboard, Smart Air Drum, Musical Travel Pillow, and HONOR Choice Earbuds Perfume. These innovations extend HONOR’s ecosystem beyond smartphones, showcasing creative expression, immersive audio, and lifestyle solutions.
HONOR Magic8 Pro Momentum
The opening coincided with the HONOR Magic8 Pro pre-order pickup, allowing customers to collect devices directly from the new flagship location. Pre-orders recorded a 58% increase compared to the previous generation, reflecting strong consumer trust in HONOR’s premium innovation. Positioned as one of HONOR’s most advanced flagships, the Magic8 Pro has drawn interest for its breakthrough imaging system and AI-driven experiences, reinforcing HONOR’s leadership in hardware and software innovation.
Opening Day Experiences
To celebrate, HONOR offered exclusive benefits, including a one-year extended warranty for Magic8 Pro customers and lucky draw prizes. Visitors enjoyed Scratch & Win promotions, discounts of up to 50%, and festive Christmas bundles combining smartphones, wearables, and smart accessories. These initiatives reinforced HONOR’s focus on innovation, discovery, and long-term ecosystem engagement, positioning the store as a strategic investment in the UAE market.
