HONOR today announced the expansion of its after-sales commitment with the launch of Special Service Days at all HONOR Experience Stores in the region. The initiative reflects HONOR‘s consumer-first philosophy, reinforcing its position as a reliable and trustworthy brand built on industry-leading manufacturing standards, continuous innovation, and dependable post-purchase support throughout the full device lifecycle. The next Special Service Days will take place from February 1–5, with the initiative continuing during the same dates every month thereafter.
Smartphones have become central to daily life across the Middle East, supporting business, education, commerce, content creation, gaming, and communication at scale. The Middle East and Africa is projected to be the fastest-growing smartphone market globally, with a compound annual growth rate (CAGR) of 5.2% through 2030. This sustained regional growth continues to drive higher smartphone penetration and increased device usage.
Debo Zhang, General Manager of HONOR GCC, said, “As smartphones become central to how people work, connect, and live, consumers expect more than innovation alone, they expect reliability and support they can rely on over time. Through Special Service Days, we are reaffirming our commitment to putting consumers first by delivering consistent, high-quality after-sales care that enhances the premium experience of owning an HONOR device. This initiative reflects both our confidence in product quality and our long-term commitment to users.“
This product-led focus on quality is complemented by HONOR‘s after-sales infrastructure across the region. HONOR Experience Stores anchor this commitment by providing accessible, professional after-sales support. As consumers increasingly rely on multiple connected devices, the need for reliable maintenance continues to grow. By placing consumers at the center of its service strategy and prioritising reliability alongside innovation, HONOR reinforces its position as a trusted innovative technology partner in a highly competitive market.
Through Special Service Days, HONOR continues to strengthen its presence across the region, combining advanced technology with dependable service to build lasting relationships with consumers at every stage of their journey.
