Souq.com , today confirmed an ten-fold increase over average daily sales on its first day of White Friday Sale that was commenced yesterday. Company also reported 40% of the sales coming from the mobile app, which reinstates the growing m-commerce trend in the region.
Souq.com further stated that it sold 2 items per second, which translated into a sales of over 20K mobiles, 20K bottles of perfumes and 20K fashion items being sold in the first few hours itself. 40% of purchases on the first day came via credit card, which also proves customers are availing benefit of partnership with MasterCard to get 10% extra off on all deals. With 3 days more, Souq.com expects “White Friday” sale will smash all the online sales record in the Middle East.
Ronaldo Mouchawar, CEO & Co-Founder at Souq.com commented, ” Souq.com is leading the trend in the growth of online shopping in the Middle East which is one of the fastest growing e-commerce markets in the world. High GDP per capita, robust mobile penetration rates, younger population, ease of buying are some of the key factors fuelling a boom in online sales in the Middle East. With 60 percent of consumers being under the age of 25, the region has a growing number of people who are ‘living online’ and who understand the benefits of electronic payments such as speed, convenience, security and value for money. Through partnering exclusively with some of the region’s top brands, we are able to bring some truly unbeatable deals to the table during White Friday 2015. We are delighted to see our customers benefitting via mobile app, that ensures you don’t miss out the big hourly deals even while you ae on the go.”
