Opul, the international lifestyle powerhouse, has partnered with music icon Yo Yo Honey Singh and India’s leading watchmaker, Titan, to unveil the YOYO Watch Collection. This collectable bridges fashion, fandom, and cultural resonance.
This release marks Honey Singh’s first official merchandise drop in over two decades—a bold move that goes beyond commerce to signal a shift in artistic legacy and consumer connection.
Despite a trailblazing career and an enduring global fanbase, Honey Singh has never released branded merchandise—until now. The YOYO Watch Collection debuts with just 2,000 timepieces globally (1,500 for men and 500 for women), each individually numbered, signed, and meticulously packaged to reflect prestige and personal significance.
“This isn’t luxury for the elite — it’s aspiration for everyone,” says Honey Singh. “To the fans who stood by me and to anyone chasing their breakthrough, this watch says: Your time is coming.”
The YOYO Integra 40058, the standout model from the collection, is engineered through Titan’s prestigious Xylys line and powered by the precision of a Swiss-made Ronda Calibre 515 movement. Balancing sporty flair with timeless elegance, the watch features a robust 316L stainless steel case and integrated bracelet, complemented by a royal blue dial finished with a refined Clou de Paris texture. Swarovski diamond accents add brilliance to the design, while nickel-plated hands and indices infused with Superluminova ensure enhanced visibility. A sapphire crystal with multiple anti-reflective coatings protects the face, and the piece is water-resistant up to 5 ATM. A date window positioned at 6 o’clock provides aesthetic symmetry and functional polish.
From dial detailing to the two inaugural timepieces gifted to Honey Singh’s parents, every element is infused with personal story and intention.
The concept was sparked during a mid-air conversation between Honey Singh and Opul CEO Neeraj Bhatia—a dialogue on time, exclusivity, and legacy that evolved into a collaboration of icons. “It’s more than a watch. It’s wearable storytelling—of ambition, resilience, and self-belief,” says Bhatia.
Far from traditional luxury labels, the YOYO Watch Collection redefines exclusivity through artist-driven collectables designed for emotional connection and accessible prestige. Inspired by the Millionaire Tour and Opul’s diverse lifestyle platform, this release reflects the synergy of music, aviation, fashion, and fandom.
With a true luxury YOYO line in development, this debut aims to elevate artist-led fashion to new heights.
Available exclusively through shop.opulevents.com, each watch comes with authenticated documentation, bespoke packaging, and branding, making it a must-have for collectors and culture enthusiasts alike.
