Albert Hao, Business Director of EZVIZ MENA, states that the company will showcase its AI-powered smart home ecosystem at GITEX 2025—unveiling advanced security innovations, expanding regional retail presence, and reinforcing its leadership in privacy-first, mobile-first smart living across MENA.
What are the key innovations EZVIZ is planning to showcase at GITEX Global this year?
At GITEX 2025, EZVIZ is unveiling its latest AI-powered smart home ecosystem, featuring next-generation security cameras and smart entry products. Key highlights include the HB90x Dual 4G Battery Camera Kit with seamless Wi-Fi/4G switching, the EB8 Pro 4G with advanced wild animal detection, the Y3000FVP Plus Smart Lock with facial and palm recognition, the HP7 Pro Video Doorphone with 4K resolution and biometric unlocking, and the HG2 smart home sliding gate opener. These innovations collectively redefine the capabilities of a unified AI+IoT smart home experience.
How does EZVIZ see the smart home and security market evolving in the MENA region, and how is the brand positioning itself to lead?
The MENA market is rapidly expanding due to urban growth, increased digital adoption, and rising demand for automation. EZVIZ, already the global No.1 Smart Home Camera Brand with 1.7 million active users in the Middle East, is well-positioned to lead. With a presence in over 130 countries and more than 300 million connected devices, EZVIZ delivers accessible, localized, and AI-driven solutions for both residential and commercial applications.
How is EZVIZ addressing consumer concerns around privacy and data protection?
Privacy and security are core to EZVIZ’s mission. The company adheres to security-by-design principles, including end-to-end data encryption, zero-knowledge authentication, GDPR compliance, and regular independent audits. Through the EZVIZ Trust Center, users can access transparent policies. Additionally, user data is stored locally on devices, ensuring control and compliance.
What role do the UAE and GITEX Global play in EZVIZ’s regional strategy?
The UAE serves as a strategic hub for EZVIZ’s Middle East expansion, thanks to its advanced digital infrastructure and smart city initiatives. GITEX Global provides a high-impact platform to showcase innovations, engage with stakeholders, and align with regional goals for safety, sustainability, and digital transformation.
Are there any new regional partnerships or retail expansions being announced at GITEX?
EZVIZ continues to grow its presence across the GCC. Our products are top sellers on Amazon and Noon, and are available at major retailers like Lulu Hypermarket, Nesto, Safari, Sharaf DG, Jumbo, Emax, and Ecity. Recently, EZVIZ expanded into Carrefour Dubai, further increasing accessibility for consumers.
What is EZVIZ’s vision for the next 2–3 years in the MENA region?
EZVIZ aims to become the leading AI-driven smart home ecosystem brand in the region. Over the next few years, the company will deepen its AI capabilities, enhance regional customization, and expand through strategic partnerships and retail channels to meet growing demand for smart automation.
