Jobin Joejoe
Sony Alpha Festival in Riyadh empowers content creators
Sony Middle East and Africa hosted the 2nd edition of Sony Alpha Festival, a transformative event celebrating photography and creativity designed to empower Saudi Arabia’s content creators at Sidra Ar...
Sony merges fashion with sound to unveil new Smoky Pink edition headphones
Sony unveils the new Smoky Pink edition of its 1000X series with two new models, WF 1000XM5 and WH-1000XM5. The company claims it to be an innovative blend of cutting-edge audio technology and sophist...
Sony’s AI-powered consumer electronics enhancing user experience and leading the market
Jobin Joejoe, Managing Director of Sony Middle East and Africa, highlights that Sony is integrating AI into its consumer electronics, such as BRAVIA TVs and Alpha cameras, enhancing user experience th...
Sony introduces ultimate home cinema experience
Sony’s brand-new range of BRAVIA Theatre home audio products, including an array of soundbars, a home theatre system, and a neckband speaker, are now available in the GCC. Viewers can enjoy an unmatch...
Sony MEA unveils new lineup of TVs and Audio products
Sony MEA has unveiled a groundbreaking lineup of new and innovative products across television and audio for 2024, setting the stage for immersive home entertainment experiences and strengthening its ...
Karak Baddies wins the Women’s League of Legends match
Top female players battled it out at an exclusive Women’s League of Legends match in partnership with Sony Inzone on 8 March at the True Gamer’s Blue Waters Club in Dubai. The thrilling, best-of...
Sony organizes a series of green initiatives to mark Earth Day and raises awareness about environmental sustainability
Sony Middle East & Africa held a series of initiatives to raise awareness about environmental sustainability on 22 April as part of Earth Day. It earmarked 25 spots for tree planting, and staff wa...