Sony

Sony develops next-generation display system

Sony has developed a new display system suitable for large screens incorporating an independent drive RGB LED with a high-density LED backlight that can individually control three primary colours—R (r...

Donell Gumiran wins the UAE National Award at Sony World Photography Awards 2025

Sony Middle East and Africa revealed Donell Gumiran as the United Arab Emirates National Award winner for the Sony World Photography Awards 2025.

Sony Alpha Festival in Riyadh empowers content creators

Sony Middle East and Africa hosted the 2nd edition of Sony Alpha Festival, a transformative event celebrating photography and creativity designed to empower Saudi Arabia’s content creators at Sidra Ar...

Sony merges fashion with sound to unveil new Smoky Pink edition headphones

Sony unveils the new Smoky Pink edition of its 1000X series with two new models, WF 1000XM5 and WH-1000XM5. The company claims it to be an innovative blend of cutting-edge audio technology and sophist...

Sony back at EnergaCAMERIMAGE showcasing its new Cinema Line updates

Sony will return for the sixth time as the main official industrial sponsor of EnergaCamerimage 2024. It will showcase its latest technological developments for the cinematography industry and connect...

Sony releases Camera Remote Toolkit firmware updates

Sony announces today a new version (Version 1.13) of the existing software development kit “Camera Remote SDK”, available as of October 16th. Camera Remote SDK is part of Sony’s ongo...

Sony launches new INZONE M10S OLED gaming monitor

Sony has added to its INZONE gaming gear range with the INZONE M10S – a 27-inch OLED gaming monitor that is changing the game with super high 480Hz refresh rate, 0.03ms response time and QHD res...

Sony launches smoky pink colour headphones

Sony has announced a new colour addition to their award winning 1000X noise-cancelling headphones. Released in collaboration with hitmaking K-Pop girl group LE SSERAFIM, the WH-1000XM5 and WF-1000XM5 ...

Sony’s AI-powered consumer electronics enhancing user experience and leading the market

Jobin Joejoe, Managing Director of Sony Middle East and Africa, highlights that Sony is integrating AI into its consumer electronics, such as BRAVIA TVs and Alpha cameras, enhancing user experience th...