Sony announced its new Full HD 3D home cinema projector, the VPL-HW40ES that brings a true home cinema experience to a wider audience. From action-packed thrillers to drama and absorbing documentaries, the VPL-HW40ES brings movies and TV shows to life in 2D or 3D with fabulous colours, detail and contrast.
The VPL-HW40ES home cinema projector has been introduced to expand Sony’s home cinema range. It will sit alongside the VPL-HW55ES, Sony’s industry-acclaimed and multiple-award winning projector, announced at IFA in 2013.
The VPL-HW40ES delivers the high quality, immersive images of a big screen cinema experience into the home, using the same SXRD panel technology featured in Sony’s top-flight digital cinema projectors, but at a fraction of the price.
Aydin Tolan, Head of Visual Presentation Solutions at Sony Professional Solutions MEA, commented, “This is a huge step forward for our home-cinema range, offering an exceptional viewer experience both in 2D and 3D. Contrast Enhancer, Motionflow technology, and Reality Creation all help the VPL-HW40ES deliver a brilliant Home Cinema experience for the discerning cinephile.”
Developed for Sony’s leading 4K home cinema projectors, Reality Creation reproduces colours and textures that get lost when movies are packaged to disc to see extreme clarity in every pixel. Users will see the difference with crisper, sharper pictures that bring you closer to the original master.
The uprated optical engine of the VPL-HW40ES home cinema projector features a powerful 1700 lumen colour brightness for clearer, high-impact images, even when watching in well-lit rooms. Additional features such as Sony’s Bright Cinema and Bright TV mode, with SXRD panels, enhances the 3D image even further.
Contrast Enhancer analyses scenes in real time, continuously optimising dynamic range in each area of the image for rich, deep blacks and sparkling highlights. Sport and action scenes also benefit from Motionflow technology, which inserts extra images between the original frames, resulting in smoother, sharper and more fluid on-screen motion with less blur.
Sony understands the needs of home cinema users, and designed the VPL-HW40ES with them in mind. With an extra-wide lens shift range, the VPL-HW40ES offers more options for positioning the projector from a ceiling mount or off-centre horizontally, so that users will always get beautifully proportioned pictures.
The VPL-HW40ES has a built-in 3D IR transmitter, automatically recognises 2D or 3D content, and offers a choice of picture modes to suit whatever you’re watching. Noise-shaping ensures that fan sounds are at frequencies you’re less aware of. Emitting only 21dB – about the same noise level as rustling leaves – home cinema viewers will hardly know the VPL-HW40ES is there.
The VPL-HW40ES is available in black and white colours from this month.