Home » Samsung Launches New Products at its MENA Forum 2017

Samsung Launches New Products at its MENA Forum 2017

Samsung Electronics Middle East and North Africa (MENA), today, unveiled how it is building on its heritage of innovation to reach higher for consumers. This was demonstrated during its 7th annual MENA Forum in Singapore. During the forum, key product announcements included the new QLED TV lineup, FlexWash laundry system, Windless AC and the all-new Galaxy A (2017).

In addition to its product line up, Samsung showcased how it has been developing the Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to one another. Samsung also held an insight session entitled ‘Mining Minds: Big Data Reveals our Desires’ with Dr. Gilyoung Song, Big Data Expert and Senior Executive Vice President of Daumsoft, Inc. at the MENA Forum.

During the session, Dr. Song detailed his research and claimed that it is possible to capture the global trends prevailing in our society by observing and grasping the changes and dynamics of people’s minds latent in social media. His session covered the fundamental social big data mining methodology as well as several case studies illustrating successful real world applications.

“Innovation has always been a part of Samsung’s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,” said Choong Ro Lee, President of Samsung Electronics, Middle East & North Africa office. “This year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.”

In line with its efforts to empower communities throughout the region, Samsung announced the Samsung Youngsters Academy Program, which enables youths in the region to embrace technology. Additionally, in collaboration with NGO’s, ministries of education and universities around the region, Samsung has expanded its Smart School initiative to 10 additional MENA cities – offering more students the prospect not only to learn, but also experience information technology in classrooms.

“Our aim is to deliver technologies that not only bring flexibility and choice to consumer, but that enhance lives and bring about a positive change. We believe it’s our responsibility to utilize our technologies to contribute to the social wellbeing of the MENA community,” added Lee.

further. The practically invisible optical cable helps to solve the issue of unsightly cords and clutter usually found in the living room. Additional accessories include the optional ‘No-Gap Wall Mount’, which makes mounting a TV flush against the wall simpler and faster than ever before. 

During MENA Forum, Samsung showcased an ecosystem of products aimed at enhancing the lives of consumers, and introduced Samsung CUE, a digital content retail store and multimedia entertainment service to the MENA region. Samsung CUE offers consumers the latest music, ringtones, magazines and more. This is just the beginning as Samsung CUE plans to roll out additional content services including television, movies and educational content in the future.

Constantly looking to expand its ecosystem, Samsung introduced the all-new Galaxy A (2017) earlier this year, which caters to discerning pioneers who seek top quality products and are keen to find real purpose and practicality in their purchases. In addition, Samsung’s Gear S3, a striking and innovative smartwatch, combines timeless design with the latest in mobile technology, including IP68 water resistance, built-in speaker and GPS.

In line with its ecosystem offering, Samsung continued to forge partnerships with industry leaders to offer a diverse range of apps – all optimized for the Gear lineup. During MENA Forum, Samsung announced new designs for its watch bands, and Under Armour’s fitness range – the largest fitness community in the world, which will be available in the MENA region at the end of February 2017.

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