Huawei claims to have increased its brand value by 22% in the past year and now ranks 48th in the Top 100 Most Valuable Global Brands according to the latest BrandZ report. The annual brand study compiled by WPP and Kantar Millward Brown, notes that Huawei has now featured in the Top 50 global brands for the third consecutive year, as Chinese brands outperform their U.S. counterparts for the first time in the study.
Huawei is one of the world’s leading global technology brands today and with its increasing brand influence, it is the fourth consecutive year for Huawei on the BrandZ Top 100 Most Valuable Global Brands. The company’s brand value and ranking have grown steadily year-on-year thanks to the strong performance of smartphones, tablets and the brand’s global expansion.
The total brand value of BrandZ Top 100 reached US$4.4 trillion seeing an increase of 204% over the past twelve years. The total net growth of all listed brands is now close to US$750 billion with all categories achieving full growth for the first time on record. Technology companies by far lead the global list taking eight out of ten places in the Top 10, with a combined brand value of more than half (56%) of the total brand value of the Top 100 companies.