LG launches hybrid instant camera cum portable printer

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LG launches hybrid instant camera cum portable printer

For those still treasure the retro appeal of viewing and sharing printed photos, LG’s launches a new PC389 Pocket Photo Snap, a hybrid instant camera cum portable printer, which the company feel will change how people capture memories through photos. Beyond possessing the traditional advantages of instant cameras such as ease of use, shareability and the ability to see a shot straight away, this unique device promises a higher degree of control with charming settings and features, perfect for the region’s mobile environment.

“Smartphone usage is growing exponentially as its application spans almost every aspect of life – communication, entertainment, commerce, lifestyle and more,” said Kevin Cha, President of LG Electronics Middle East & Africa. “One thing that is for certain is that content creation will continue to rise as people try to capture life’s precious moments through their smartphones. Furthermore, by printing it out instantly and having the ability to touch the picture heightens sentiment and makes that moment more meaningful.”Combining the latest mobile trends with the nostalgic feel of a traditional analogue camera is another way the Pocket Photo Snap enhances the photographic experience. It effortlessly connects to a smartphone and PC tablet via Bluetooth to print photos taken by other devices in either Android and iOS. This handy connectivity allows users to conveniently share with the real world their precious memories stored in their phones or tablets through clear prints within 45 seconds. Finished photos can go in a wallet or in a neat frame on an office desk or bedside. Also, the Pocket Photo app makes it easy and convenient to edit and enhance the pictures in those devices prior to printing.

LG Pocket Photo Snap can generate the most vivid shots thanks to its five-million pixel resolution and 30 image printing capacity on a charged device. And, it is also the only instant camera in the market that can produce black-and-white photos without the need for a separate ink cartridge.

“A major flaw of traditional print photos is their eventual deterioration over time,”added Cha. “In a first for an instant camera, photos printed with Pocket Photo Snap receive a transparent coating to protect against humidity and age. The coating prevents smudging of colors or degradation even if the photos get wet, thus preserving these cherished moments in a pristine and crisp state for a long time.”