Leading television and appliance manufacturer, Hisense has acquired the Slovenian home appliances producer Gorenje for 339 million U.S. dollars. Both companies will work together to enhance product ranges efficiencies thereby bringing to market products that enhance people’s convenience & lifestyle at home.
With this acquisition, Gorenje Gulf FZE, a fully owned subsidiary of Gorenje is now officially merged with Hisense Middle East, a set-up in late 2012 by the Chinese electronics giant in the UAE. Both teams operate and manage from the Hisense Middle East office.
Earlier, The European Commission approved the acquisition of the household manufacturer Gorenje by Hisense Group. The transaction has no competition concerns given the companies’ limited combined market positions.
“From a category perspective, Gorenje’s strengths in large cooking appliances and dishwashers will complement Hisense’s strengths in refrigeration, laundry and air conditioners. Gorenje’s premium Swedish brand ASKO will also be a key asset, supporting Hisense’s corporate branding premiumisation plan,” added Jason, Managing Director, Hisense Middle East.
Gorenje has a strong global workforce of 11,000 people, has three state of the art factories in Slovenia, Serbia, the Czech Republic.
