Canon announced the launch of the Canon EOS 850D, a lightweight, versatile and connected DSLR camera, powered by Canon’s fast and responsive DIGIC 8 processor. Capturing rich, detailed images with its 24.1 Megapixel Dual Pixel CMOS APS-C sensor and stunning 4K movie capability.
The camera’s APS-C sensor delivers a high level of depth-of-field control, creating sharp images with beautifully softened backgrounds that make subjects stand out in the frame. Even when shooting fast-moving or distant subjects such as birds in flight, the 24.1MP provides ample resolution for cropping. The sensor also produces high resolution pictures without compromising on low-light performance; perfect for shooting indoor portraits. As part of Canon’s world-class EOS system, users can attach any EF or EF-S lens, add a Speedlite flash for creative lighting, or plug in an external mic via the 3.5mm jack. Paired with the versatile EF-S 18-55mm f/4-5.6 IS STM kit lens, photographers can tackle a plethora of shooting scenarios.Inherited from Canon’s professional range, the EOS 850D is equipped with an Intelligent Tracking (iTR) automatic focus (AF), made possible by the 220,000 Pixel RGB+IR metering sensor. By exchanging high-resolution automatic exposure data with the AF sensor, the iTR automatic focus provides high speed responsiveness and accuracy, ideal for capturing sport and wildlife photography. This advanced technology makes automatic face tracking through the optical viewfinder possible. The ergonomic design features top and rear dials for dual control of both shutter speed and aperture. With this enhanced design, lightweight body and improved connectivity all contributing to greater ease of use, the Canon EOS 850D is a great option for photography enthusiasts who need a camera that can inspire and provide total creative control.
Binoj Nair, Marketing Director, B2C Business Unit Canon Middle East, said “Catering to our community’s needs has always been predominant. There is always something quite fascinating about understanding what sways the culture that we exist in and the stories that inspire our community. Hopefully, the consumer will be able to experience that through this powerful DSLR and it will become a means of telling those very stories”
“The EOS 850D is equipped with cutting edge technology promising photographers and filmmakers impeccable quality whether shooting stills or 4k movies”, he added.