PLAY launches world’s first AI-driven noise cancelling wireless headset in the UAE

Headphones News
PLAY launches world’s first AI-driven noise cancelling wireless headset in the UAE

India’s leading brand, PLAY marked its entrance into the UAE market along with the launch of PLAYGO BH-70, the world’s first Artificial Intelligence (AI)-driven noise cancelling wireless headset designed to meet the UAE consumers’ advanced technology lifestyle, is now available in leading electronic stores in the country.

PLAYGO BH-70 AI driven Noise Cancelling wireless headphone boasts unique features of Artificial Intelligence (AI) driven self-calibrating left and right earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play features.

The new headset also draws its appeal to its superior 40 mm device drivers which churn out a perfect mix of Bass and Treble balance, not to forget the huge battery of 1000 mAh which allows consumer to use the headset for up to 24 hours even on ANC active mode. It also have multiple modes of ANC on/off or even the Transparency mode which allows you to hear the ambient sound along with the adulating audio experience.

The headphones, powered on the latest family of Qualcomm processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise cancelling microphones & are also compatible with voice commands that can be used with Google Assistant, Amazon Alexa and Apple Siri.

Weighing at only 300 grams, PLAYGO BH-70 comes with protein leather earcups for higher durability and are comfortable and light to be used on long durations during flight travel and for daily Metro commute.

The smart wireless headset combines all the intelligence in the iOS and Android based ‘PLAYGO’ application hosted on the Apple and the Google Play Store. PLAYGO BH-70 simply connects the missing dots of a great and affordable audio headset, thus completing the user experience.

Prashant Mishra, representative for PLAY in the UAE said ‘We are very happy for this great opportunity to expand into this region and deliver a technology brand that brings a whole new device experience to users. We look forward to further expanding the reach of PLAY BH-70 to other key markets in the UAE while we continue to enhance our after-sales platform here to cater to the needs of today’s consumers, and ensure high quality standards in products and services.”

PLAYGO BH-70 will be available in Sharaf DG and Jumbo Electronics, the brand’s launch key retail market partners, as well as on Amazon.ae and Noon.com platforms, the digital sales partners.