Home » VOX Cinemas launches Drive-in Cinema at Mall of the Emirates

VOX Cinemas launches Drive-in Cinema at Mall of the Emirates

Majid Al Futtaim announce the launch of the VOX Cinemas Drive-in on the rooftop of Mall of the Emirates and will open to the public on Sunday 17 May so that movie lovers can enjoy the magic of cinema from the safety and comfort of their car.

Staying true to VOX Cinemas’ belief that movies are best watched on the big screen, the drive-in experience will see the rooftop of Mall of the Emirates transformed into a moonlit outdoor movie theatre with evening screenings held at 7.30 pm. All staff will follow Majid Al Futtaim’s strict health and safety measures to ensure that physical distancing is maintained at all times and that guests can enjoy an exceptional experience with comfort and peace of mind. Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their car. The cost per car (2 people max) is AED180+ VAT which includes the movie as well as an F&B package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.

Cameron Mitchell, CEO of Majid Al Futtaim – Cinemas, said, “The launch of the VOX Cinemas marks another innovative collaboration between Drive-in visitors will earn SHARE Points and can of course access the Mall of the Emirates mall and facilities before the movie.  We are excited to welcome back our loyal guests and create some great moments and memories together.”
The capacity of the VOX Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle. In line with government regulations, individuals above the age of 60 and children between the ages of three and 12 years of age are not permitted to access the mall and the drive-in cinema experience. Movie lovers can explore the full schedule of drive-in films and book their tickets via
VOX Cinemas’ website and app, which will be updated every Monday with showtimes. After registering online, audience members will receive a QR code, which will be scanned by event staff to gain access to the screening.

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