The market for personal computing devices (PCD) in the Middle East Africa region recorded strong growth in the final quarter of 2020, according to IDC. The PCD market is made up of desktops, notebooks, workstations, and tablets.
As per IDC’s latest Worldwide Quarterly PCD Tracker shipments across the region were up 7.9% year on year to 6 million units, making Q4 2020 one of the best-performing quarters of the last few years.
“Demand for personal computing devices remained strong across the MEA region, with end users still requiring these devices to work remotely or study from home,” says Fouad Charakla, IDC’s senior research manager for client devices in the Middle East, Turkey, and Africa.
In the PC segment, Lenovo posted strong year-on-year growth, pushing it to the top of the MEA PC market for the first time ever. At the same time, HP experienced a sharp decline, coming in second. Dell remained almost flat year on year to remain in third place.
Middle East & Africa PC Market Vendor Shares – Q4 2019 vs. Q4 2020
| Company | Q4 2019 | Q4 2020 |
| Lenovo | 23.5% | 24.9% |
| HP Inc. | 29.5% | 22.6% |
| Dell | 16.7% | 15.9% |
| Others | 30.3% | 36.6% |
In the tablet space, Samsung remained in top spot, once again backed by a large-scale education delivery, this time in Turkey. Lenovo more than doubled its tablet shipments to place second, while Huawei also experienced growth to rank third.
Middle East & Africa Tablet Market Vendor Shares – Q4 2019 vs. Q4 2020
| Company | Q4 2019 | Q4 2020 |
| Samsung | 31.0% | 30.7% |
| Lenovo | 8.5% | 17.4% |
| Huawei | 8.8% | 10.1% |
| Others | 51.8% | 41.7% |
