du, from EITC, has announced details of a brand new community-centric campaign that honors the values and spirit of The Holy Month of Ramadan. In line with the enduring principle of sharing during the Holy Month, du is not only providing its customers with amazing offers, but the telco will also be supporting small businesses owners through its social media channels under the theme ‘Sharing for Good.’
Over the coming weeks, the telco will promote their respective business offerings and showcase the value they deliver to customers and the UAE community. Through this initiative, du will be empowering the small business community to share their ideas, make recommendations, provide insights, and showcase talent, serving as a force for good and making meaningful social contributions.
Fahad Al Hassawi, Acting CEO, du, said “Expressing kindness, demonstrating empathy, and encouraging actions of generosity are ever-present characteristics during Ramadan that showcase the importance of camaraderie as our society is brought even closer together. At du, we share these same values, which guide us as we utilize our talent, skills, and energies to connect, encourage, and inspire the local community. Throughout the pandemic, we have supported our customers, wider business community, and the country, providing invaluable assistance and giving back to those we serve. Our Ramadan campaign represents the latest step of this commitment, and we are proud to promote local businesses, give back to our communities, and demonstrate the impactful influence of sharing. In due course, du’s social media capabilities will help enable businessmen and women to realize their goals, bring happiness to others, and make a real difference. Furthermore, consumers and enterprise customers’ experiences will be boosted by the latest options presented to them through our commercial offers, which are another testament to the Holy Month and the act of sharing with others.”